As we reflect on the past year, it’s clear that we have seen great change in social and political activism, technology, food trends and much more. Also seeing changes are the channels we use to share and absorb our information. We are now able to specify what we want to learn about, how we want to learn it and when we want to learn it.
With that being said, it’s clear that the power of online video is more important than ever.
2014 Online Video Stats at a Glance
- YouTube receives more than 1 billion unique visitors each month (YouTube)
- An estimated 40% of TV households now subscribe to at least one online video subscription (Nielsen)
- 51% of marketing professionals worldwide cite video as the content with the best ROI (eMarketer)
- Mobile is growing and TV is slowing (Brightcove)
Social media has become a key source for video consumption with each platform constantly coming out with buzz-worthy features to compete with one another. For example, Facebook recently announced they would be taking YouTube head-on in a battle to essentially be the top destination for video by introducing Facebook Pages. The introduction of Facebook Pages came after Facebook enabled auto-play for videos, followed by showing auto-play video ads – moves indicating the shift to become an online video destination were not done by chance, but very strategically.
Another social media giant finding success with online video is Twitter. It became clear that Twitter understood the importance of online video when earlier this year, Twitter acquired Snappy TV, a platform allowing users to cut real-time highlights from live events and post them to Twitter. FORA.tv and its partners have benefited from Snappy TV, having been able to reach audiences that normally wouldn’t have been accessible otherwise.
Don’t hesitate to call us if you have any questions about online video. We have seen great success with our past and current partners and look forward to create new relationships in 2015.
Now, let’s look back at some of our most engaging videos of 2014
- A Nation Divided on Health and the Future of Obamacare – UC Berkeley Extension
- Snowden Was Justified – Intelligence Squared U.S. Debates
- State of the Union: Congressional Debrief – The Atlantic
- Don’t Eat Anything With A Face – Intelligence Squared U.S. Debates
- 4-Hour Everything: How Tim Ferriss Tracks His Life’s Data – WIRED
- View from the Top: Exploring the Route to Success Part 3 – The Atlantic
- LIVE from the NYPL: Angela Davis and Toni Morrison – New York Public Library
- Death is Not Final – Intelligence Squared U.S. Debates
Cheers to 2015 from FORA.tv!