FORA.tv Speaker - Kiliaen Van Rensselaer

Kiliaen Van Rensselaer has over 17 years of expertise in consumer packaged goods, brand management, wireless, eCommerce and CRM. Most recently Kiliaen served as Executive Director of National Marketing at AT&T Mobility (formerly Cingular Wireless), where he leveraged upstream products, pricing, promotions, merchandising, advertising, partnerships, sponsorships, youth & senior-segment marketing to bring in new subscribers and drive revenue. He completed the launch phase of the iPhone exclusive joint product with Apple and was the lead marketing executive on the deal team that structured the agreement. Kiliaen also was involved in guiding and evolving the strategy for the Raising the Bar campaign, credited with sustaining Cingular's leadership market share in the U.S. Kiliaen joined AT&T Wireless in 2003 and served in several positions of increasing responsibility. Prior to AT&T, he held various senior positions including Vice President of Marketing at Tickets.com, a start-up that became a publicly traded B2B and B2C ticketing solutions and software provider for live events; and was previously a Brand Manager at Colgate-Palmolive as well as the HJ Heinz Company. Kiliaen holds a BA with honors in History from Trinity College.