FORA.tv Speaker - Clara Shih

Named one of Fast Company's Most Influential Women in Technology, Clara Shih is CEO/founder of Hearsay Labs, a software company which develops social CRM applications for B2C companies to find and engage customers across Facebook, Twitter, and other social sites. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, Fast Company, CRM Magazine, and is being used as a textbook at Harvard Business School.

Previously, Shih was a marketing and alliances executive at salesforce.com, where she led the company's social networking initiatives. In 2007, Shih created the first business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM. Shih has also worked in corporate strategy and software development at Google and Microsoft. Shih has a BS in computer science and economics and MS in computer science from Stanford University, as well as a MS in internet studies from Oxford, where she studied as a US Marshall Scholar. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit.