FORA.tv Speaker - Frank Luntz

Frank Luntz has been called the "hottest pollster" in America by The Boston Globe, and was named one of four "top research minds" by Business Week. He was the winner of the coveted Washington Post "Crystal Ball" award for being the most accurate pundit in 1992. Luntz has written, supervised, and conducted more than 1,500 surveys, focus groups, and dial sessions in more than two dozen countries and four continents over the past decade, and is the pioneer of the "instant response" focus-group technique. He consults Fortune 100 companies — from General Motors to Federal Express, Disney to American Express, AT&T to Pfizer, Kroger supermarkets to McDonald's and the entire soft-drink and motion-picture industries, as well as the U.S. Chamber of Commerce, the National Association of Manufacturers, and the Business Roundtable — on communication and language. He also served as a consultant to the award-winning NBC hit show The West Wing. He is the author of Words That Work: It's Not What You Say, It's What People Hear (Hyperion, 2008)