FORA.tv Speaker - Chris Allen

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Biography

In his role at SMGx--which empowers SMG’s agencies to exchange intelligence, test new models and leverage scale to drive marketplace and measurement efficiencies--Chris Allen is at the forefront of developing a video trading platform that will take advantage of advanced audience data to more efficiently and effectively connect advertisers' messages with consumers. Fortified by a strong background in national broadcast buying, he continues to make great strides in advancing an exceptionally progressive industry.

1 Program

Hardware and Software: Who Will Rule the Future of TV?

05.01.12 | 00:24:06 min | 0 comments
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