FORA.tv Speaker - Chris Allen

In his role at SMGx--which empowers SMG’s agencies to exchange intelligence, test new models and leverage scale to drive marketplace and measurement efficiencies--Chris Allen is at the forefront of developing a video trading platform that will take advantage of advanced audience data to more efficiently and effectively connect advertisers' messages with consumers. Fortified by a strong background in national broadcast buying, he continues to make great strides in advancing an exceptionally progressive industry.