FORA.tv Speaker - Truus Dokter
Truus Dokter is the founder of it fits!, an agency based in the Netherlands that specializes in tracing, visualizing and describing trends across design, science, politics and economic fields. She started it in 1997, after she spent more than a decade working for corporate retailers and brands as a design manager, when she was asked to become an agent for the international trend forecasting agency PeclersParis. The combination of conceptual forecasting for PeclersParis and her hands-on fashion and home direction for it fits!, gives her great insight to market and consumer fluctuations. It has become her passion to analyze and describe the ever-changing spirit of the times in a clear, simple format. She writes a monthly column in the Dutch trend forecasting magazine Second Sight.
11.16.10 | 01:14:48 min | 1,212 views | 1 comment