WATCH: Increase Revenue With Video Sponsorship
Intel: Sponsors of Tomorrow
Event Organizer: The Churchill Club
Event Video Sponsor: Intel
Goal: Amplify Intel’s messaging to an audience of technology’s top business executives, entrepreneurs, researchers, investors and thinkers.
Engagement: A deeply branded, immersive viewing environment that extended Intel’s messaging from a select Silicon Valley event to an engaged global audience.
Activation: Branded live stream with interactive live chat and Twitter integration, display units, :15 pre-roll ad that traveled with the videos during playback as they were shared across the Web.
Juniper Networks: Custom Lead Generation
Event Organizer: The Economist and WIRED
Event Video Sponsor: Juniper Networks
Goal: Amplify Juniper Networks’s sponsorship of NExTWORK event to an online audience of technology executives in order to generate sales leads.
Engagement: A deeply branded, immersive viewing environment that extended messaging from Juniper Nextworks and provided exclusive access to the live stream of this select event.
Activation: A custom lead generation engine that provided an invaluable connection to potential customers unable to attend the physical event in person.
HSBC: Custom Implementation
Event Organizer: The New Yorker Festival Event
Event Video Sponsor: HSBC
Goal: Amplify HSBC sponsorship of New Yorker Festival to an online audience and to reward HSBC card holders with free access to this annual event which brings together writers, thinkers, artists, and other luminaries.
Engagement: A deeply branded, immersive viewing environment that extended messaging across FORA.tv, newyorker.com, and dozens of influential blogs, while providing a unique registration and viewing experience for HSBC cardholders.
Activation: A custom registration engine which “auto-recognized” HSBC card holders and directed them to a red carpet registration and viewing experience. Onine video extended HSBC messaging to a global audience via pre-roll and display placements.
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