FORA.tv Event Video Sponsorships can:
With the shift in marketing dollars from traditional formats to digital executions, online video has the power to bring event organizers and the sponsors closer together. Online video connects sponsor messaging to online audiences — on your event site, your sponsors’ web sites, on FORA.tv, and on social media — wherever they interact with your event.
Event Video Sponsor: Intel
Goal: Amplify Intel’s messaging to an audience of technology’s top business executives, entrepreneurs, researchers, investors and thinkers.
Engagement: A deeply branded, immersive viewing environment that extended Intel’s messaging from a select Silicon Valley event to an engaged global audience.
Activation: Branded live stream with interactive live chat and Twitter integration, display units, :15 pre-roll ad that traveled with the videos during playback as they were shared across the Web.
Event Video Sponsor: Juniper Networks
Goal: Amplify Juniper Networks’s sponsorship of NExTWORK event to an online audience of technology executives in order to generate sales leads.
Engagement: A deeply branded, immersive viewing environment that extended messaging from Juniper Nextworks and provided exclusive access to the live stream of this select event.
Activation: A custom lead generation engine that provided an invaluable connection to potential customers unable to attend the physical event in person.
Event Video Sponsor: HSBC
Goal: Amplify HSBC sponsorship of New Yorker Festival to an online audience and to reward HSBC card holders with free access to this annual event which brings together writers, thinkers, artists, and other luminaries.
Engagement: A deeply branded, immersive viewing environment that extended messaging across FORA.tv, newyorker.com, and dozens of influential blogs, while providing a unique registration and viewing experience for HSBC cardholders.
Activation: A custom registration engine which “auto-recognized” HSBC card holders and directed them to a red carpet registration and viewing experience. Onine video extended HSBC messaging to a global audience via pre-roll and display placements.
728 x 90 (Leaderboard)
A leaderboard is a horizontal display banner found typically at the top or very bottom of a page.
300 x 250 (Medium Rectangle)
A medium rectangle unit is a nearly square banner that is usually placed on the right side of the page. On pages with a video player this unit is displayed adjacent to the player.
300 x 600 (XL Rectangle)
An XL rectangle is a highly visible unit that is found on the right side of a page.
FORA.tv over-indexes against Internet Average:
Audience by Job Function
Audience by Industry
Audience by Company Size
Audience by Occupation
Audience by Occupation
The FORA.tv Partner Network consists of more than 20 top video outlets including 5min/AOL, Amazon, Australia Broadcasting Corporation, Blip, Blinkx, Boxee, Dailymotion, Flingo, Huffington Post, Hulu, iTunes, ITunes U, LInk TV, Metacafe, Newstex, NewsLook, OVGuide, and YouTube.