The Atlantic hosts nearly 150 live events a year: roundtables, festivals, summits, and screenings. They were excited to explore new storytelling tools and creative ways to put the content center-stage.
At the event The Problem Solvers: Cities on the Front Lines of HIV/AIDS, The Atlantic brought thought leaders together to discuss what people in urban areas were doing to tackle the virus.
Our team created a pre-roll ad that included branding of M·A·C AIDS Fund and UNAIDS, the top sponsors of the event. Overall, FORA.tv’s Boost helped amplify The Atlantic’s live stream, driving value to the sponsors’ involvement.
Boost is all about these win-win moments and making sure your sponsors, funders, or backers get the most bang for their buck.
FORA.tv’s Boost increased The Atlantic’s video views 450x.
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