Chief marketing officers have been hit with a double whammy in the current financial turbulence: the slowing economy is forcing most of them to become cost-cutters just at the time they are being asked by their CEOs to take more responsibility for building brands and increasing revenue. At the same time, media consumption habits are changing significantly. CMOs need to use their marketing dollars more effectively, decide on the proper mix of online and offline spending, and learn to reach and engage customers in new ways.

The Economist's Seventh Annual Marketing Forum convenes a select group of senior marketing executives for an interactive conference featuring robust dialogue, debate, discussion and shared learning.

With this series, FORA.tv presents selected highlights from the event.

To enjoy more conference videos, go to www.fora.tv/conference/economist