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About this series

Academic and industry leaders highlight trends and best practices of mobile in the prestige sector during this L2 clinic.

The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.

The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question:

"What do I do now?"

For more information, please visit L2.

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