Feb 3, 2009
New design and social features make it easier to find and share video on the people, issues, and ideas changing the world
SAN FRANCISCO – February 4, 2009 – FORA.tv, the Web’s top site for videos about the people, issues, and ideas changing the world, today introduced a bold new design and the addition of social media features. The revamp enables an exploding audience of users to find, share, and interact with video content on the day’s most important political, business, technological and cultural issues – all gathered from leading thinkers, institutions and conferences. The new site is expected to further boost Fora.tv’s monthly traffic growth, which has increased 340% over the last six months.
With strong content partners ranging from the Aspen Institute to Georgetown University, FORA.tv has assembled the Web’s largest library of smart, issues-oriented video and is reshaping the way audiences discover and engage with media. The company is helping drive the transformation of video consumption as it evolves from early, mass appeal YouTube clips, to full television episodes and movies on such sites as Hulu, to a broad range of highly-segmented offerings. In this new world of vast content choices, 70 percent of online viewers are watching video from the news and current events categories.
“Every day, it is apparent that the future of the Web is being driven by video and social experiences,” said Blaise Zerega, CEO of FORA.tv. “The online video audience is predicted to double to nearly one-billion viewers in the next three years, and we are constantly striving to provide the smartest content available in a world of limitless choice. The new site gives our users a deep, immersive experience, and new social and community features will enable viewers to comment, embed and share content with colleagues, friends, and family.”
“FORA.tv is attracting a smart, affluent and engaged audience that cares about the big news and current events of the day,” said Aaron Griffiths, Executive Creative Director of Ogilvy, New York. “This is an audience top brands are eager to connect with. Companies are adjusting their advertising mix to go where the influencers are, and more and more, influencers are viewing and interacting with online video, making FORA.tv an ideal environment for brands to reach this sought after demographic.”
The FORA.tv site is arranged into six topic areas – the economy, green, technology, science, politics and culture -- to provide a deeper understanding of the day’s news headlines. Users can find and share FORA.tv content on social application platforms, news aggregation services, and bookmarking sites including Delicious, Digg, Facebook, FriendFeed, iGoogle, Reddit, Twine, Twitter and YouTube. FORA.tv is preparing to unveil customized access from mobile phones and other Internet-ready devices.
“Whether video is viewed on our site or shared through the social media network – we will meet our audience anywhere they want to watch smart, issue-oriented content,” added FORA.tv Senior Vice President of Product Development Sarah Kennon. “With the launch of the new FORA.tv, we’re focused on unlocking the value of rich video content on the FORA.tv network and beyond.”
About FORA.tv
FORA.tv helps intelligent, engaged audiences get smart by allowing users to find, enjoy, and share videos about the people, issues, and ideas changing the world. Fora.tv gathers the Web’s largest collection of unmediated video drawn from live events, lectures, and debates going on all the time at the world's top universities, think tanks and conferences, and presents this provocative, big-idea content for anyone to watch, interact with, and share – when, where, and how they want. With a community of savvy users and an extensive, growing library of smart videos, FORA.tv is at the forefront of the ongoing integration - and transformation – of the traditional media, TV, cable, and online industries from mass-market to high-quality, high-value content. FORA.tv was founded in 2005 and is funded by a select group of investors including William R. Hearst III and Adobe Ventures.
SAN FRANCISCO – February 4, 2009 – FORA.tv, the Web’s top site for videos about the people, issues, and ideas changing the world, today introduced a bold new design and the addition of social media features. The revamp enables an exploding audience of users to find, share, and interact with video content on the day’s most important political, business, technological and cultural issues – all gathered from leading thinkers, institutions and conferences. The new site is expected to further boost Fora.tv’s monthly traffic growth, which has increased 340% over the last six months.
With strong content partners ranging from the Aspen Institute to Georgetown University, FORA.tv has assembled the Web’s largest library of smart, issues-oriented video and is reshaping the way audiences discover and engage with media. The company is helping drive the transformation of video consumption as it evolves from early, mass appeal YouTube clips, to full television episodes and movies on such sites as Hulu, to a broad range of highly-segmented offerings. In this new world of vast content choices, 70 percent of online viewers are watching video from the news and current events categories.
“Every day, it is apparent that the future of the Web is being driven by video and social experiences,” said Blaise Zerega, CEO of FORA.tv. “The online video audience is predicted to double to nearly one-billion viewers in the next three years, and we are constantly striving to provide the smartest content available in a world of limitless choice. The new site gives our users a deep, immersive experience, and new social and community features will enable viewers to comment, embed and share content with colleagues, friends, and family.”
“FORA.tv is attracting a smart, affluent and engaged audience that cares about the big news and current events of the day,” said Aaron Griffiths, Executive Creative Director of Ogilvy, New York. “This is an audience top brands are eager to connect with. Companies are adjusting their advertising mix to go where the influencers are, and more and more, influencers are viewing and interacting with online video, making FORA.tv an ideal environment for brands to reach this sought after demographic.”
The FORA.tv site is arranged into six topic areas – the economy, green, technology, science, politics and culture -- to provide a deeper understanding of the day’s news headlines. Users can find and share FORA.tv content on social application platforms, news aggregation services, and bookmarking sites including Delicious, Digg, Facebook, FriendFeed, iGoogle, Reddit, Twine, Twitter and YouTube. FORA.tv is preparing to unveil customized access from mobile phones and other Internet-ready devices.
“Whether video is viewed on our site or shared through the social media network – we will meet our audience anywhere they want to watch smart, issue-oriented content,” added FORA.tv Senior Vice President of Product Development Sarah Kennon. “With the launch of the new FORA.tv, we’re focused on unlocking the value of rich video content on the FORA.tv network and beyond.”
About FORA.tv
FORA.tv helps intelligent, engaged audiences get smart by allowing users to find, enjoy, and share videos about the people, issues, and ideas changing the world. Fora.tv gathers the Web’s largest collection of unmediated video drawn from live events, lectures, and debates going on all the time at the world's top universities, think tanks and conferences, and presents this provocative, big-idea content for anyone to watch, interact with, and share – when, where, and how they want. With a community of savvy users and an extensive, growing library of smart videos, FORA.tv is at the forefront of the ongoing integration - and transformation – of the traditional media, TV, cable, and online industries from mass-market to high-quality, high-value content. FORA.tv was founded in 2005 and is funded by a select group of investors including William R. Hearst III and Adobe Ventures.
