This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand's site (e-commerce); Facebook (f-commerce); mobile site, smartphone, and tablet apps (m-commerce).
This clinic will bring marketers up to speed on the current state of all things mobile and present data, research, and best practice cases to help marketers drive innovative and integrated mobile marketing strategies.
L2 is a think tank for digital innovation. We are a membership organization that brings together thought leadership from academia and industry to help brands navigate the changing digital landscape. Drawing from our proprietary Digital IQ Index® research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our members.