L2

This half-day Clinic will focus on disruption-- new opportunities, new business models, and how to adapt your organization to be nimble and innovative.

This half-day clinic in NY will look at how prestige brands can capture data and integrate customers into an ongoing and direct relationship through effective use of social media.

Industry experts will look at the opportunities and trends that brands will face in 2013, including China, the changing landscape of retail and the enterprise effect.

The Forum, presented by L2 and the NYU School of Business, addresses how innovations in digital marketing impact prestige brands.

This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand's site (e-commerce); Facebook (f-commerce); mobile site, smartphone, and tablet apps (m-commerce).

This intensive Clinic will educate marketers and senior management on the future of Facebook marketing and integration into overall brand strategy.

This half-day clinic explores case studies and best practices on how brands can generate meaningful content to connect directly with consumers.

L2 will untangle the complicated web of social media service providers, identifying who does what best—from platforms to campaigns to commerce to metrics and ROI measurement.

This Clinic will feature thought leaders, academics, and innovators and explore the most critical trends in the mobile space.

L2 Innovation Forum 2011 will address innovation in digital marketing and implications for prestige brands in a TED-style event.

L2 China Clinic will bring together thought leaders from academia and industry, including China's leading social media platforms.

The Video & Celebrity Clinic is a half-day intensive workshop that explores how prestige brands can use video in innovative and effective ways.

This clinic will bring marketers up to speed on the current state of all things mobile and present data, research, and best practice cases to help marketers drive innovative and integrated mobile marketing strategies.