"The Ultimate 'Emperor's-New-Clothes' Moment of My Life"
That’s how Founder Kat Gordon describes her inspiration for starting The 3% Conference. Having worked as a creative at several large agencies, Kat witnessed first-hand how women weren’t in senior leadership positions and were often absent in pitches, especially on the creative side. Years later, when she launched her own agency that specializes in marketing to women, she saw growing evidence of the undeniable importance of the female consumer. It was like connecting two dots: why is the most powerful consumer segment in the world — women — not being marketed to from a place of understanding?
Kat then floated the idea for The 3% Conference when speaking at The 140 Conference. Concluding her talk about “How Female Consumers are More Knowable Through the Real-Time Web,” Kat connected the lack of good advertising to women to the lack of women creating that advertising. She announced an idea for a new conference -- The 3% Conference – to remedying this age-old problem, and tweeted it out to see what would happen.
This single message – like a pixilated balloon floating out into the twittersphere – signaled that Gordon had struck a nerve.
The vision for The 3% Conference is for something far greater than a one-time event. We envision an annual conference that travels from San Francisco to Los Angeles to Chicago and New York. We plan a vibrant worldwide online community that continues this important dialogue for years to come. And we plan a “brother” conference – Guys Who Get It – in 2014 that celebrates the men who prosper by understanding how to market to women with respect and honesty.