San Francisco — Four diverse and reputable organizations have recently selected Bay Area video production company FORA.tv to manage live streaming at their events— Bounce Exchange, the New York University Robert F. Wagner Graduate School of Public Service, H20.ai, and National Cable and Telecommunications Association.
“Organizations understand that live video can enhance the value and reach of their events,” said FORA.tv CEO Bob Appel. “They choose FORA.tv because we offer state of the art equipment, expert staff, and Brightcove video cloud technology. Our team is committed to the quality and success of every event.”
Bounce Exchange, a behavioral automation platform specializing in A/B testing, recently hosted BEHAVE 2016, a two-day conference giving marketers a deeper look into the areas of optimization, testing, and behavioral psychology. Bounce Exchange worked with FORA.tv to live stream the conference and utilized FORA.tv’s Boost marketing campaign to increase awareness and engagement of the live stream on social media. By using Boost, the content from the live stream received more than 500,000 impressions online.
The Robert F. Wagner Graduate School of Public Service at New York University hosts a debate series on national policy called “Debates of the Century.” They recently invited NSA whistleblower Edward Snowden and CNN’s Fareed Zakaria to discuss privacy and security. Given the level of interest around the topic and the high profile speakers, tickets for the event quickly sold out. The organization chose to live stream the debate so a wider could tune in and join the conversation.
H2O.ai focuses on finding new ways to incorporate artificial intelligence into software. The company recently held H2O Open Tour: Chicago to bring industry leaders together to learn more about the H2O platform. Turning to FORA.tv to manage the event’s live stream and implement Boost for social media, H2O Open Tour: Chicago served as a pilot event to make people aware of the organization’s other Open Tour events happening throughout the country this year.
National Cable and Telecommunications Association, or NCTA, is the principle trade association of the United States cable industry. With three full days of sessions that included members of the Federal Communications Commission and executives from top cable networks, INTX 2016 was viewed by more than 185,000 people. Using FORA.tv’s Boost campaign, INTX 2016 content received more than 2 million impressions on social media.