FORA.tv Gives Technology Industry Events An Edge

By November 21, 2016Press Release

Four companies have partnered with FORA.tv to help fulfill a variety of video production services for technology-centered events. These events include several CapXTalks hosted by Capital One, Salesforce Incubator Series hosted by Salesforce, Start @ A Startup Conference hosted by Business Today, and TechConneXt Summit 2016 hosted by Black Enterprise.

“It’s so exciting to be delivering multi-platform live streaming services to technology companies,” said Bob Appel. “They develop and promote the latest in tech, we deliver the events live to a global audience.”

Capital One hosts a series of discussions called CapXTalks and invites financial planners, entrepreneurs, bankers, and more to discuss all things finance. Capital One wanted these discussions to be available to the public and worked with FORA.tv to live stream a total of six CapXTalks. For several of these events, FORA.tv’s marketing team worked alongside Capital One to identify ways to build awareness and audience. By sending out dedicated newsletters and promoting the events via paid social campaigns before, during, and after each event, more than 7,000 viewers tuned in to CapXTalks.

Knowing the importance of startups and incubators in the tech world, Salesforce organizes seminars that provide insights on how small companies, especially cloud-based, can become customer and community-focused. FORA.tv records these sessions for Salesforce so the organization can use them as learning tools to share in the future. Knowing there is a highly active audience on social media interested in new technology and the startup world, Salesforce utilized FORA.tv’s Boost campaign to promote these engaging conversations on Twitter.

In partnership with Sequoia Capital, Business Today’s Start @ a Startup Conference connects the brightest college students with representatives from startups from across the country for a weekend of educational and recruiting events. FORA.tv recorded sessions at Start @ a Startup Conference so Business Today could share the content with those not able attend the conference. Wanting a way to make new audiences aware and excited about the event next year, FORA.tv worked with Business Today to create a sizzle reel that the organization could use for future promotional materials.

Over the course of two days, Black Enterprise welcomed leaders in the technology community to TechConneXt Summit 2016 and encouraged conversations that would propel the industry. There were a number of informational talks given by professionals, corporate executives, entrepreneurs, and decision-makers that were live streamed using FORA.tv’s expert production team and Brightcove streaming technology. Students from universities across the country were invited to compete in the 2016 BE Smart Hackathon, which was also live streamed. FORA.tv’s marketing team followed along with the live conference to cut and promote the most exciting and informative highlights from the conference via FORA.tv’s Boost social media campaign.

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