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Open Forum: Chief Marketing Officer Agenda 2013
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Agenda
Tuesday, July 31
7:00 pm PDT
CMO Forum: Marketing Disruption and Future Trends
Speakers:
Moderator:
Social media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO’s role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what’s top of mind for the CMOs of DreamWorks Animation, Google, Intuit and SAP as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas.
 | Jonathan Becher CMO, SAP |
 | Nora Denzel Senior VP, Big Data, Social Design and Marketing, Intuit |
 | Anne Globe CMO, DreamWorks Animation |
 | Lorraine Twohill VP Global Marketing, Google |
Moderator:
 | Laura McLellan Research VP; Agenda Manager, Marketing Disciplines Program, Gartner |
Social media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO’s role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what’s top of mind for the CMOs of DreamWorks Animation, Google, Intuit and SAP as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas.
event Date
July 31, 2012
7:00 pm PDT
7:00 pm PDT
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About this event
Social media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO’s role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what’s top of mind for the CMOs of DreamWorks Animation, Google, Intuit and SAP as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas.
About Churchill Club
The Churchill Club is Silicon Valley's premier business and technology forum. The 6,000-member, nonprofit organization has built a reputation for dynamic, in-the-news programs featuring Silicon Valley CEOs, up-and-coming executives and national business leaders. The events regularly draw more than 400 attendees and give members the opportunity to network with the best of Silicon Valley.
For more information, visit: www.churchillclub.org
For more information, visit: www.churchillclub.org
