WWD Digital Forum: LA 2014

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Adidas Connects Sneaker Fan With All-Star Derrick Rose

Chris Murphy, digital marketing director for Adidas, surprises a vlogger with NBA all-star Derrick Rose and explains why brand advocates are good for buzz.

Attention, Shoppers: How to Get Business with a Text

Keith Duncan, vice president of omnichannel for RetailMeNot, looks at statistics that show how "proximity" and mobile marketing draw in shoppers. 

Confused By Digital Trends? Get 'Maniacal'

Paul Friedland, marketing director at Levi Strauss & Co., explains where digital and new media fall in the history of advertising and how iconic brands are coping with the confusion. 

From Downton to Downtown, ASOS.com Is Coming to America

ASOS.com U.S. Vice President Matt Hiscock outlines the journey of the online retailer from Britain to the U.S.

Global & Mobile: A Guide to Growth Hacking

David Weissman, vice president of e-commerce and omnichannel for BCBG, gives advice on how expanding brands can think globally, tap into social metrics, and go mobile.

HSN: How to Control an Impulse Buy Business

HSN's chief of marketing Bill Brand and vice president Ryan Ross explain how they give the home shopping brand one voice and why "agile is the new smart."

iWatch: How Apple Will Make Wearable Tech Cool

WWDS's Deputy Editor of Business Evan Clark speculates that Apple's hiring execs from luxe fashion brands to work on wearable technology. 

Katrina Lake: How to Work Well With Bloggers

Stitch Fix CEO and founder Katrina Lake explains how to turn 'high-maintenance' bloggers into brand evangelists with web traffic.

Makeup Won't Pay the Bills: Fashion Bloggers Fight Back

Cupcakes and Cashmere founder Emily Schuman tells brands that taking bloggers seriously means paying them a living wage.

The Building Blocks of a Successful Digital Brand

Sole Society's CEO Andrea Wasserman maps out how a digital brand keeps what it sells and who it sells to at the center of its business. 

Wear the World: North Face Sponsors an Arctic Expedition

Aaron Carpenter, Vice President of Global Marketing at The North Face, jumps into the digital ecosystem and why the outdoor company sponsors expeditions and world-class athletes. 

Conference Date


January 29, 2014

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FROM WWD DIGITAL FORUM 2013:
Digital Is an Opportunity for a Full Brand Experience


About this conference


The digital landscape moves at a breakneck pace, and lasting success in the marketplace hinges on a brand's ability to innovate, evolve, and stay ahead of the trends. Hosted by WWD editors and specifically designed for the apparel, footwear, beauty, and retail industries, the 2014 WWD Digital Forum in Los Angeles will address every aspect of business in the digital space-from the measurable impact of social media to the organic growth of an online community. With a special focus on the lifestyle and business of the West Coast, the event-which sold out almost immediately last year-will feature actionable information, interactive discussions, and unparalleled opportunities for attendees to network with industry peers.

TOPICS WILL INCLUDE:
  • Creating and maintaining a devoted community online
  • Preparing for the next generation of digital savvy shoppers
  • Fast fashion in the digital age
  • Understanding social media's impact online and off
  • Influencing the influencers: mapping the fashion & beauty blogosphere

About Fairchild Fashion Media


Fairchild Fashion Media (FFM) is the leading source of fashion news and analysis for industry leaders and the global fashion community.

FFM properties include WWD (Women's Wear Daily), Style.com, FN (Footwear News), NowManifest, Beauty Inc, M and Fairchild Summits. Our brands deliver the most immediate, credible, and comprehensive coverage from the most trusted voices in fashion journalism. FFM fuels the business decisions of industry executives and satisfies the passions of the truly fashion-obsessed worldwide.

For more information, visit: www.wwd.com/wwd-summits

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