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Chris Murphy, digital marketing director for Adidas, surprises a vlogger with NBA all-star Derrick Rose and explains why brand advocates are good for buzz.
Keith Duncan, vice president of omnichannel for RetailMeNot, looks at statistics that show how "proximity" and mobile marketing draw in shoppers.
Paul Friedland, marketing director at Levi Strauss & Co., explains where digital and new media fall in the history of advertising and how iconic brands are coping with the confusion.
ASOS.com U.S. Vice President Matt Hiscock outlines the journey of the online retailer from Britain to the U.S.
David Weissman, vice president of e-commerce and omnichannel for BCBG, gives advice on how expanding brands can think globally, tap into social metrics, and go mobile.
HSN's chief of marketing Bill Brand and vice president Ryan Ross explain how they give the home shopping brand one voice and why "agile is the new smart."
WWDS's Deputy Editor of Business Evan Clark speculates that Apple's hiring execs from luxe fashion brands to work on wearable technology.
Stitch Fix CEO and founder Katrina Lake explains how to turn 'high-maintenance' bloggers into brand evangelists with web traffic.
Cupcakes and Cashmere founder Emily Schuman tells brands that taking bloggers seriously means paying them a living wage.
Sole Society's CEO Andrea Wasserman maps out how a digital brand keeps what it sells and who it sells to at the center of its business.
Aaron Carpenter, Vice President of Global Marketing at The North Face, jumps into the digital ecosystem and why the outdoor company sponsors expeditions and world-class athletes.