Brand creation and brand renewal are the heart and soul of every business – especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its customer base? Are there new markets for mature brands?
The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.
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Fairchild Fashion Media (FFM), a unit of Condé Nast, is the leading source of fashion news and analysis for industry leaders and the global fashion community. FFM properties include WWD (Women’s Wear Daily), Style.com, FN (Footwear News), Beauty Inc, Menswear, Fairchild Summits and Fairchild Books. Condé Nast is a division of Advance Publications, which operates in 25 countries.
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