About this conference
The force behind the Lean Startup Conference 2012 is Eric Ries, an entrepreneur and author of the New York Times bestseller The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business.
Ries provides a scientific approach to creating and managing startups and getting a desired product to customers' hands faster. The Lean Startup method reveals how to drive a startup--how to steer, when to turn, and when to persevere--and grow a business with maximum acceleration. It is a principled approach to new product development.