Chief marketing officers have been hit with a double whammy in the current financial turbulence: the slowing economy is forcing most of them to become cost-cutters just at the time they are being asked by their CEOs to take more responsibility for building brands and increasing revenue. At the same time, media consumption habits are changing significantly. CMOs need to use their marketing dollars more effectively, decide on the proper mix of online and offline spending, and learn to reach and engage customers in new ways.
The Economist's Seventh Annual Marketing Forum convenes a select group of senior marketing executives for an interactive conference featuring robust dialogue, debate, discussion and shared learning.
Edited in London since 1843, The Economist is a weekly international news and business publication, offering clear reporting, commentary and analysis on world current affairs, business, finance, science and technology, culture, society, media and the arts. As noted on its contents page, The Economist's goal is to "take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress." Printed in five countries, worldwide circulation is now over one million, and The Economist is read by more of the world's political and business leaders than any other magazine.