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The 3% Conference
Purchase ON-DEMAND access: ALL CONFERENCE VIDEOS - $99.00 SINGLE VIDEO PASS - $9.95Your Price: $99.00
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Join agency owners, creative directors and others at the 3% Conference as they uncover why advertising remains a boys club in a woman's world
Free Previews
Beyond Conquering the World: Pursuing Women's Happiness
Sally Thornton, founder of Forshay, looks at women's happiness in marketing and human resources and finds that moving beyond "conquering the world" to set meaningful goals is key.
views: 363
Cindy Gallop: When Given the Choice "Be the Bitch"
Cindy Gallop, founder of IfWeRanTheWorld and Make Love Not Porn, challenges women to be assertive and speak out against inequality in their industry.
views: 1,827
Cultural Geography: Testimonials on Gender Inequality
Jean Grow, an advertising professor from Marquette University, reads testimonials from ad women in Spain about the gender inequality they experience in their field.
views: 344
Cynthia Maller: Taking Responsibility For Your Failure
Cynthia Maller, Global Creative Director at PayPal, talks about her rookie year in advertising and how she learned that taking ownership of your work means owning up to your mistakes.
views: 395
From Agency to Industry: Women Must Own Their Expertise
Nancy Hill , President and CEO of 4A's, and Jennifer Pozner, founder of Women in Media and News, agree that learning to be successful means "owning your expertise" and promoting yourself in your industry.
views: 349
Have It All: Adwomen On When to Be A Mom
Kristi Faulkner, founder of WomenKind, and Liz Paradise discuss how maternity leave and being a mother factor into a career in advertising and how "the right time to start a family is when you're ready."
views: 349
How Gender Bias Affects Your Chances of Getting Hired
Lori Mackenzie from Stanford's Clayman Institute for Gender Research reveals how gender bias affects our image of a profession, citing a study that shows how applicant's gender effects starting salary and overall chances of being hired.
views: 598
Interact: Creative Directors Evolve for Digital Clients
Shira Bogart, Group Creative Director at AKQA, explains how clients working in digital media now expect creative directors to be more involved and engaged in online marketing campaigns.
views: 351
Jennifer Siebel Newsom: Stories That Challenge Sexism
Jennifer Siebel Newsom talks about the "insidious and subtle" stereotyping she experienced while promoting her documentary Miss Representation and how women can create a cultural shift through storytelling.
views: 528
Pink Ghetto: Working in a Male Dominated Industry
Karen Mallia, associate professor at University of South Carolina, faults the male-biased awards system for the lack of recognition of female creative directors.
views: 427
Show Up As You Are: Rebecca Rivera on DIY Social Media
Freelance digital writer Rebecca Rivera shares advice on how to become a "social animal" and how creatives can be prolific and secure online.
views: 337
Sisterhood and Sorority for Women in the Ad World
Cheeraz Gorman from Alchemy 7 Creative, asks women in the creative departments of ad agencies to make time to become mentors and to recognize the diversity of women in advertising.
views: 281
Using Gender Diversity as a Competitive Advantage
Eleven Inc. CEO Courtney Buechert notes that men are more receptive to the idea of considering more women as creative directors when the issue is looked at through the lens of competitive advantage and leveraging talent.
views: 438
Conference Date
September 27, 2012
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About this Conference
Only 3% of advertising Creative Directors are women, despite the fact that female consumers control upwards of 80% of spending in the U.S. Join us September 27 for a long-overdue conversation about why advertising remains a boys club in a woman's world. This will not be a gripefest. We will problem solve, story tell, trend watch and square off with some of the best minds in advertising, gender research, and human resources. Who should attend? Men + women who are Agency Owners, Creative Directors, Creative Recruiters, Enlightened Clients, Junior Agency Creatives, Advertising Students and Industry Watchers.
About 3 Percent Conference
"The Ultimate 'Emperor's-New-Clothes' Moment of My Life"
That’s how Founder Kat Gordon describes her inspiration for starting The 3% Conference. Having worked as a creative at several large agencies, Kat witnessed first-hand how women weren’t in senior leadership positions and were often absent in pitches, especially on the creative side. Years later, when she launched her own agency that specializes in marketing to women, she saw growing evidence of the undeniable importance of the female consumer. It was like connecting two dots: why is the most powerful consumer segment in the world — women — not being marketed to from a place of understanding?
Kat then floated the idea for The 3% Conference when speaking at The 140 Conference. Concluding her talk about “How Female Consumers are More Knowable Through the Real-Time Web,” Kat connected the lack of good advertising to women to the lack of women creating that advertising. She announced an idea for a new conference -- The 3% Conference – to remedying this age-old problem, and tweeted it out to see what would happen.
This single message – like a pixilated balloon floating out into the twittersphere – signaled that Gordon had struck a nerve.
The vision for The 3% Conference is for something far greater than a one-time event. We envision an annual conference that travels from San Francisco to Los Angeles to Chicago and New York. We plan a vibrant worldwide online community that continues this important dialogue for years to come. And we plan a “brother” conference – Guys Who Get It – in 2014 that celebrates the men who prosper by understanding how to market to women with respect and honesty.
For more information, visit: www.3percentconf.com
That’s how Founder Kat Gordon describes her inspiration for starting The 3% Conference. Having worked as a creative at several large agencies, Kat witnessed first-hand how women weren’t in senior leadership positions and were often absent in pitches, especially on the creative side. Years later, when she launched her own agency that specializes in marketing to women, she saw growing evidence of the undeniable importance of the female consumer. It was like connecting two dots: why is the most powerful consumer segment in the world — women — not being marketed to from a place of understanding?
Kat then floated the idea for The 3% Conference when speaking at The 140 Conference. Concluding her talk about “How Female Consumers are More Knowable Through the Real-Time Web,” Kat connected the lack of good advertising to women to the lack of women creating that advertising. She announced an idea for a new conference -- The 3% Conference – to remedying this age-old problem, and tweeted it out to see what would happen.
This single message – like a pixilated balloon floating out into the twittersphere – signaled that Gordon had struck a nerve.
The vision for The 3% Conference is for something far greater than a one-time event. We envision an annual conference that travels from San Francisco to Los Angeles to Chicago and New York. We plan a vibrant worldwide online community that continues this important dialogue for years to come. And we plan a “brother” conference – Guys Who Get It – in 2014 that celebrates the men who prosper by understanding how to market to women with respect and honesty.
For more information, visit: www.3percentconf.com
