L2's inaugural event in Paris will probe the underpinnings, platforms, and best practices of social media in Europe.
Social Media has shifted marketing from brand-controlled, one-way communications into collaborative dialogues with—and among—consumers. At this intensive, executive Clinic, academics and industry professionals will probe the opportunities, challenges, and underpinnings of social media programs in the prestige market. Held in Paris, this Clinic will enhance participants’ fluency in brand-driven social media efforts through a series of sessions with a balance of theory and industry case studies. Content will be presented in English.
The L2 Social Graph: Europe will provide a framework for thinking about the overall opportunity in Europe for prestige brands and will explore the key digital players and strategies that lead to success.