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About this Conference
Every year has been touted the “year of mobile.” However, looking back at 2010, predictions and estimates on the explosive growth of mobile devices, smart phones, and the ubiquity of mobile web have all reigned true; we are now at an inflection point. While the opportunity to leverage mobile as a marketing channel seems boundless, several big strategic and tactical questions remain. This clinic will bring marketers up to speed on the current state of all things mobile (devices, platforms, m-commerce, mobile advertising, mobile ad networks, branded applications, and interoperability) and present data, research, and best practice cases to help marketers drive innovative and integrated mobile marketing strategies.
L2 is a think tank for digital innovation. We are a membership organization that brings together thought leadership from academia and industry to help brands navigate the changing digital landscape. Drawing from our proprietary Digital IQ Index® research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our members.