This half-day, three module clinic hosted at NYU Stern will look at opportunities and trends that brands will face in 2013. Topics include China, the Changing Landscape of Retail, and The Enterprise Effect.
Industry experts will discuss new opportunities for prestige brands in China, brand case studies will highlight effective strategies of dealing with trends in retail and L2 will present data on how the Enterprise Effect can be a friend and a foe to prestige brands.
L2 is a think tank for digital innovation. We are a membership organization that brings together thought leadership from academia and industry to help brands navigate the changing digital landscape. Drawing from our proprietary Digital IQ Index® research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our members.