L2 Clinic: Facebook, In-Depth 2012

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Facebook Power and the Rise of the Visual Web

Andrew Lipsman, Vice President of Marketing and Industry Analysis at comScore, shows Facebook's level of social media domination, and suggests why it will continue to lead in the marketing space.

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Marketing: The Right Facebook Posting Strategy

Maureen Mullen, leader of L2's research and advisory group, extrapolates the impact and best case practices of social media campaigns for luxury brands.

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Conference Date


June 14, 2012

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FROM FACEBOOK, IN-DEPTH 2011 --
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About this Conference


With more than 800 million active global users, Facebook has become the default operating system of the Internet. With many major brands receiving more traffic to their Facebook pages than their branded URLs, building a compelling Facebook strategy is a critical part of brand marketing and connecting with consumers. This intensive Clinic will educate marketers and senior management on the future of Facebook marketing and integration into overall brand strategy.

About L2


L2 is a think tank for digital innovation. We are a membership organization that brings together thought leadership from academia and industry to help brands navigate the changing digital landscape. Drawing from our proprietary Digital IQ Index® research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our members.

For more information, visit L2ThinkTank.com

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