- Share your favorite videos with friends
- Comment on videos and join the conversation
- Get personalized recommendations
- Enjoy exclusive offers
or
Log In
Close X
Login instantly with Facebook
(recommended)
Login
Not a member? Join Now »
Purchased a FORA.tv video on another website? Login here with the temporary account credentials included in your receipt.
L2 Clinic: Emerging Digital Media Platforms
Share this Conference
Which ones are important, and what do they mean for brands?
This intensive half-day clinic allows managers and senior marketers to become conversant in the most important new media platforms other than Facebook and understand implications for their brands.Programs
length: 01:34:22 | views: 4,027 | date: 05.20.2011
length: 01:58:03 | views: 3,121 | date: 05.20.2011
Conference Date
May 20, 2011
About this Conference
Facebook's power as a brand marketing tool is firmly and unquestionably established. But the social media landscape is full of new and emerging platforms that present brands with unique, targeted, and uncluttered ways to engage consumers.
These platforms range from the bold experiments of incumbent players (Facebook Places, Boutiques.com, Twitter, Youtube etc.) to emerging players that have gained traction over the last 12 months (Foursqaure, Tumblr) to very nascent players with small but passionate user bases (Pinterest, Get Glue, Layar).
The challenge for brands is sorting through the crowd to find the platforms most likely to generate momentum and return on investment.
In this intensive, half-day clinic, our faculty will uncover the most important new social media platforms and help managers and senior marketers determine:
These platforms range from the bold experiments of incumbent players (Facebook Places, Boutiques.com, Twitter, Youtube etc.) to emerging players that have gained traction over the last 12 months (Foursqaure, Tumblr) to very nascent players with small but passionate user bases (Pinterest, Get Glue, Layar).
The challenge for brands is sorting through the crowd to find the platforms most likely to generate momentum and return on investment.
In this intensive, half-day clinic, our faculty will uncover the most important new social media platforms and help managers and senior marketers determine:
- Which ones are appropriate for their brands
- How to use these platforms in innovative ways
- Appropriate levels of investment
- Strategies for working with these young, evolving companies
About L2
L2 is a think tank for digital innovation. We are a membership organization that brings together thought leadership from academia and industry to help brands navigate the changing digital landscape. Drawing from our proprietary Digital IQ Index® research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our members.
For more information, visit L2ThinkTank.com
For more information, visit L2ThinkTank.com
