from GAMIFICATION SUMMIT 2011 -- Jane McGonigal: Gamers Have Spent 5.93M Years Playing WoW
About this Conference
Gamification is radically changing the way companies do business, driving unprecedented engagement with customers, employees and stakeholders. Find out how your organization and marketing strategy will be transformed through the power of engaging design, and leverage these powerful new techniques to exceed your goals and beat the competition. GSummit (June 19-21, San Francisco) is the only event that brings together leading thinkers in the gamification, loyalty and behavioral engineering space. At GSummit, you’ll experience best (and worst) practices, see new products & ideas, disseminate data, and inspire each other to create a more fun & engaging world. Join companies like Microsoft, Salesforce, United Airlines, NBC, Recyclebank and more to learn how you can get your business in the game.
About Gamification Summit
The Gamification Summit brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, workshops, keynotes and panels delivered by leaders in the gaming space. Attend Gamification Summit 2012 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.