9:10 am PDT
Salesforce.com's Gamification Plan: Motivate, Innovate
JP Rangaswami, Chief Scientist of Salesforce.com, discusses Salesforce's plans for gamification. Work - how we do it, why we do it, and what's expected of us is changing in companies big and small and around the world. This change is being brought about by the growth of the millennial generation and the ever-increasing demands from employers for innovation, entrepreneurial thinking and outcomes. Using the concepts of gamification, innovative companies are re-imagining work - driving unprecedented engagement within teams and entire organizations. Come hear some of the startling insights and opportunities presented by these new techniques from one of the world's foremost experts on the future of work."
9:35 am PDT
Goals Become Games: Gamification for High Achievers
Jon Guerrera, CRM Coordinator at Lot18, presents Goals Become Games: Gamification for High Achievers. Whether we like it or not, many of our toughest goals require grueling effort, difficult lifestyle changes and a great deal of persistence. However, because goals are purpose driven and complex, they're the perfect place to begin experimenting with self-gamification as a means to feel more motivated and engaged with life. Learn how one person gamified his toughest goals, and how you can build your own gamification system from scratch (with as little as a pen and paper)."
10:00 am PDT
Gamification and Wellness: Lower Premiums and Rewards
Can gamification help improve wellness and lower insurance premiums by rewarding healthy habits? Improved employee wellness would go a long way to reducing the tens of billions that US companies lose each year in productivity, health insurance premiums and impaired cognition. But efforts to get employee groups to exercise, eat right and take better care of themselves have mostly fallen flat, even when they're made mandatory. NextJump radically reimagined the process of wellness using gamification, and in the process have leveraged that knowledge to improve all aspects of the company's relationships - with employees and customers alike. Join this inspiring panel to understand how to motivate with well crafted incentives, and the lessons learned on the road to today's astonishing fact: over 75% of NextJump's employees work out regularly. How it came together will certainly surprise you."
10:25 am PDT
Music and Gamification: Chamillionaire's Sweet Success
Join Grammy Award-winning recording artist Chamillionaire as he describes how gamification helps promote his music and engage with fans. Do you ever wonder how it is that huge musicians are able to connect with their fans despite their huge numbers? The truth is they often don’t, leaving that task to be delegated among an army of social media managers who reply with canned responses and feigned sincerity. Chamillionaire, however, realized that he could engage with his fans by turning it all into one big game. The resulting proccess? His Chamillitary social network with fans actively participating amongst themselves competing for prizes while talking about Chamillionaire. Learn how Grammy award winning Artist Chamillionaire implemented this program and why he chose this approach over traditional methods to engage with his fan community."
11:10 am PDT
Fun at Work: Gamification and Increased Productivity
Stanford professor Byron Reeves examines what behavioral psychology and communication studies can reveal about gamification and increased productivity in the workplace. There’s a lot of good psychology, some from Byron’s lab at Stanford University, behind the thesis that engaging games will change the nature of work. Beyond the lab, however, building and implementing enterprise game applications that make a difference is hard. Based on his work with Seriosity Inc., Byron will talk about how game psychology gets translated into successful business applications focusing on on three areas: epic business stories, technical integration and change management."
11:10 am PDT
Gamification: 16 Design Patterns for User Engagement
In this session we will discuss the practical gamification design patterns that motivate user engagement to try a product, invite friends and come back. The design patterns include concepts such as rewards, progression and quests, onboarding experience and building the expert player experience."
11:35 am PDT
Oracle's Got Game: Gamification for Enterprise Users
Oracle Applications User Experience is getting into the game with research and design on how to gamify enterprise applications, such as the company's Fusion. Oracle's research with real users helped them change how they design applications to include game mechanics, increasing participation in communities, increasing productivity in workers and making work more engaging for all. Erika Webb, User Experience Manager at Oracle, examines the research approaches, design patterns and examples that have made the company a leader in gamification of enterprise apps - and how you can make them work for your organization."
11:35 am PDT
Motivational GPS: Understanding the Science of Motivation
Motivation is complicated – with a great deal of challenge, controversy and misunderstanding about its science and dimensions. Intrinsic vs extrinsic, positive vs negative – none of the research is definitive, and we’re still only beginning to understand how it affects the design of meaningful systems. In this fast-paced, essential talk, expert gamification designer Kes Sampathar delivers an extraordinary insight into how we can use gamified design to upgrade our natural motivational system from a compass to a GPS."
12:00 pm PDT
Gamification Benefits: Inspire People and Enhance Culture
Billy Rodgers, Chief Revenue Officer of RedCritter, presents Gamification Benefits: Inspire People and Enhance Culture. In August of last year, RedCritter Tracker was launched to bring the fun and benefits of game mechanics to internal project management and software development. It's since achieved a cult following of development communities and companies who are now experiencing the results of gamification in the workplace. We'll look at how Matmi, a leading advergame developer, is using the gamified agile project management tool to inspire it's team, increase productivity, build culture, and at the end of the day, make better games."
12:00 pm PDT
Bringing Gamification to Software Developers
How do you build progress, achievements and fun into one of the world’s most widely-used technical platforms? That was the question facing the Microsoft Visual Studio team when they set out to bring gamification to their IDE. Their experience was controversial from the start and the lessons they learned were startling. From anti-cheating to managing community expectations, the lessons of the Visual Studio team are applicable to anyone looking to gamify an environment with high user autonomy. In this exciting, no stone-unturned post mortem, learn the do’s and don'ts from one of the most interesting examples of gamification in recent years."
12:15 pm PDT
The Enterprise Gets Gamified: Lessons from the Front Line
The Enterprise Gets Gamified: Lessons from the Front Line. As Gen-Y’ers and older people in organizations show dwindling rates of productivity and collaboration, forward thinking companies are turning to gamification as a solution. Many people are resistant to this change, finding that games trivialize serious work and that there is no budget for gamification implementation. This enterprise gamification panel will feature a group of experts who have all faced these problems but still successfully employed gamification into their organizations. Listen to this engaging panel discussion and find out how to leverage gamification for your cause and where to implement it in your organization."
12:15 pm PDT
Gamification: Four Tips to Achieve Business Results
How can you use gamification to achieve results for your business or organization? Gamification has proven to be a powerful tool to excite communities, boost engagement, create influence and build loyalty. The challenge companies have is how they successfully introduce gamification mechanisms that align communities with business goals. In this presentation, Tricia Gellman, senior director of product marketing at Salesforce’s Data.com, will provide attendees with four tips for leading a gamified community to business success by illustrating case studies that delivered real-world results.Each month, Data.com’s 2 million-member strong community provides over one million new pieces of business information essential to Data.com’s success."
1:30 pm PDT
Gamification for Enterprises: How Badgeville Gamifies
Gamification for Enterprises: How Badgeville Gamifies. Featuring Gregory Love, Business Development Manager at Yammer, and William Platt, Vice President of Operations for Engine Yard. This presentation is sponsored by Badgeville."
2:00 pm PDT
Investment Case for Gamification: Opportunities & Threats
Tim Chang, Managing Director at Mayfield Fund, presents Investment Case for Gamification: Opportunities & Threats. Gamification is reaching just about every industry imaginable, but have you ever considered applying gamification to your investment portfoilio? Come see Tim Chang of the Mayfield Fund discuss gamification from an investment lens, and learn about gamification from both an investor's and an entrepreneur's perspective. Explore what areas are hot, over crowded, and still untapped, while utilizing Tim's business models, target verticals, and even team building guidelines to maximize your gains."
2:00 pm PDT
Stack Overflow & Stack Exchange: Programming Programmers
The popular programming forums Stack Overflow and Stack Exchange didn’t set out to make participation a game in 2008, but when its founders attempted to create a constructive method for harnessing the power of user participation, the game mechanics that programmers know and love came immediately to mind. Stack Exchange co-founder and former CTO Jeff Atwood explains why in this presentation."
2:25 pm PDT
Media Gamification: Game of Thrones' Secret of Engagement
Entrepreneur Jon Radoff presents Media Gamification: Game of Thrones. How has the entertainment and media business evolved over recent years to embrace the seismic shocks coming from social media and mobile devices? Forget what you learned a year ago, because the world has already changed again–and there’s plenty to learn about, whether you’re an entertainment executive or would like to learn how to adapt entertainment techniques to your own business. Here, Jon Radoff will share some of the top lessons learned from his experiences from working with top brands including 50 Cent and HBO (Game of Thrones Ascent): the most successful products are those that realize that games can expand the customer’s experience, creating an engaging and entertaining social experience that allows fans to stay connected to the brands and worlds they love."
2:25 pm PDT
Infidelity: Using Gamification to Cure Online Promiscuity
Can gamification combat the problem of online "infidelity" by encouraging a website's users to stay loyal? 80% of Web users ‘log on’ daily, but lack loyalty to even the hottest sites. According to Compete, users visit ‘favorite’ sites less than 2 times a month, spending less than 8 minutes viewing only 7 pages per site. Based on quantitative analysis of best practices and case studies across a wide range of categories, this session will discuss specific strategies and tactics that online publishers can use to increase visitor loyalty – repeat visits, pages viewed and time on site."
2:50 pm PDT
Innovative Gamification for Banks and Government
James Gardner, Chief Strategy Officer at Spigit, presents Innovative Gamification for Banks and Government. As an innovation leader, Gardner has overseen the building of innovation games to encourage bank tellers improve their bank, then took the same systems to the public sector to get civil servants to drive next generation government. In this session he'll talk about how the lessons learned from those systems are driving a new innovation game designed for small crowds who want to make change."
2:50 pm PDT
The Automatic Customer: How to Design User Behavior
In an age of increasing online distractions, companies need to form habits to stay relevant in the lives of their customers and users. Nir Eyal discusses the latest in Behavior Engineering to explain how businesses create indispensable products. Nir will walk through his innovative framework, which he calls the “Desire Engine” to explain the fundamental elements of habit formation."
3:15 pm PDT
Klout's Gamification Strategy: Engaging Influencers
Chris Makarsky, VP of Product for Klout, presents Klout's Gamification Strategy: Engaging Influencers. Klout is the standard for influence. Since 2008, Klout has been measuring people's influence on social networks and giving rise to a new class of influencers. From modeling the Klout Score, to +Ks and leaderboards, and "Klout bombing." Makarsky reviews Klout's vision of providing an objective view on a subjective concept, and how Klout aims to stay relevant and engaging."
3:15 pm PDT
Gamification for Social Good: Learning from AT&T
AT&T Foundation president Beth Shiroishi presents Gamification for Social Good: Learning from AT&T. As the grasp of gamification spreads in ubiquity, it is no surprise that the use of gamification will become increasingly important for all areas of social responsibility. GameDesk is one such non-profit that has worked to reimagine gamification for many different disciplines and AT&T has partnered up with GameDesk to revolutionize education nationwide. As the Vice President of Sustainability & Philanthropy at AT&T, Beth Shiroishi has worked extensively overseeing the innovative processes at work for social good. Come see Beth speak about the importance of gamification in social responsibility/philanthropy and how companies can leverage gamification in these important categories."
3:40 pm PDT
Gamification: What’s Next
What's next for gamification? The field is clearly developing into a substantial industry in its own right. From almost no activity in 2009, today’s gamification community numbers in the thousands, with hundreds of millions in revenue and investment, dozens of focused startups and countless lives improved. There’s no doubt that a more gameful future awaits us – but what form will it take? Will marketing and enterprise foci continue their separate paths, or will they merge? Will health gamification live up to its promise of changing the wellness of society, or will behavior change be short-acting and easily forgotten in the face of temptation? What areas will see the greatest interest, investment and success in the coming year? Join expert, author and GSummit chair Gabe Zichermann for a fast-paced discussion of the future ahead, and learn how you can help shape this exciting industry."