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Gamification Summit 2012

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Exclusive to FORA.tv: The only conference that brings together leading thinkers in the gamification, loyalty and behavioral engineering space.

More than 40 full-length, fascinating programs.

Agenda

Wednesday, June 20
Thursday, June 21

9:00 am PDT Introduction to the Gamification Summit 2012, Day 1 Watch On-Demand

Gabe Zichermann, CEO of GamificationCo, introduces the first day of the Gamification Summit 2012."

9:10 am PDT Gamification Strategy Reshapes Loyalty Rewards Programs Watch On-Demand

Krishnan Saranathan, Managing Director of MileagePlus at United Airlines, reveals how gamification strategies are reshaping United's loyalty rewards program. Consumer behavior is changing. With the rise in market noise and complexity, so too must innovative brands change the way they market to those consumers. At the front line of these shifting sands are loyalty programs - the economic and behavioral engines for travel, retail and other major sectors. Find out how loyalty programs like United's industry-leading Mileage Plus program are reinventing the consumer relationship - online and off - and what's in store for major brands in our fun, consumer-centric future."

9:35 am PDT Successful Gamification Strategy: Emotions, Not Badges Watch On-Demand

Nicole Lazzaro, President of XEO Design, explains why successful gamification goes beyond points and badges to engage with users on an emotional level. Games are a combination of goals, actions, motivations, and emotions. More than a quest for points and badges, games create their legendary engagement with specific emotional responses from player actions. In this talk, Lazzaro shares how game designers craft emotions from novelty, challenge, friendship, and meaning to create engagement, retention, and monetization."

10:00 am PDT Education Gamification Means No Child Left Behind Watch On-Demand

Tim Vandenberg explains how gamification mechanics helps his classrooms prepare for the challenge of No Child Left Behind. Gamification has "Monopolized" Vandenberg's 6th grade classroom, as he has utilized the world's all-time best-selling board game brand (Monopoly) to inspire and motivate his students to conquer the "game" of No Child Left Behind. Vandenberg has been able to motivate his socio-economically disadvantaged students to perform at world-class levels, both academically AND in actual Monopoly tournament play; his students have defeated both U.S. and World Champions multiple times in actual tournament matches and scored perfect scores on California State math examinations, all while setting district records on countless standardized tests. Hear Tim's inspiring story, as featured in the multi-award winning documentary film "Under the Boardwalk," and learn how he uses Monopoly to motivate students to Pass GO and master key skills of mathematics, economics and social negotiation."

11:00 am PDT Vitamins for Startups: Gamification and Innovation Watch On-Demand

Adeo Ressi, CEO of Founder Institute, presents Vitamins for Startups: Gamification and Innovation. Educating adults, and helping them achieve their full potential is the mission of The Founder Institute. It's the world's largest incubator/accelerator of startups, operating in dozens of cities around the world and giving thousands of aspiring founders the chance to birth their companies every year. Through the use of metrics and gamification, the Founder Institute has been able to increase performance, participation and outcomes - both among individuals and teams. Find out how these engagement techniques were pioneered and tested, and learn how to use gamification in your organization to drive autonomy, innovation, team performance and success."

11:25 am PDT Gamification and Increased Engagement: A Perfect Marriage Watch On-Demand

Dan Porter, CEO of OMGPOP, presents Gamification and Increased Engagement: A Perfect Marriage. OMGPOP is one of the most successful online game portals, bridging the gap between classic gamers and non-gamers, action players and casual, flirty friends. But turning short-interval play into long-term engagement isn't a given, even for a brilliant team of game-loving developers. Find out how OMGPOP used the lessons of community and gamification to build an enduring community, break records for engagement and time-on-site, and still keep the fun, light and social atmosphere so crucial to their audience. The lessons - and data-rich analysis - are sure to make a difference in your community development."

11:50 am PDT Gamification Gets Mobile: Make Money on the Run Watch On-Demand

Daniel Brusilovsky, CEO of Teens in Tech Labs, presents Gamification Gets Mobile: Make Money on the Run. Daniel Brusilovsky is no ordinary young entrepreneur. As the founder of Teens in Tech, he's created a movement bringing young people together with thought leaders of all ages to foster understanding and opportunities for youth. Of course, games play a huge role in the culture of today's youth, and understanding how they think, play and interact around games is critical for anyone looking to market to, employ or design for today's young people. In this featured talk, Daniel shares his vision of how "Generation G" will be different from the kids that came before them, and what everyone needs to know to get the most out of this exciting group of rising superstars."

12:05 pm PDT Solving Scientific Problems with Gamification Watch On-Demand

Can gamification be harnessed to serve the greater good, such as solving scientific problems? In 2011, the team behind Foldit - a crowd-work game developed at the University of Washington - made headlines for unlocking the secrets of a key protein in the fight against HIV. What had stumped scientists for 15 years was solved in 10 days by 40,000 people playing a game online. In this talk, Seth Cooper, Creative Director of Foldit, discusses the use of games as an architecture to put the combined power of humans and computers toward solving problems that neither could solve alone. Seth will provide both an analysis of the success (and early missteps) of Foldit, as well as a view of a future in which humans and machines, working together through gamification, will change the economics and outcomes for business, science, government and society."

1:30 pm PDT Learning How to Use Adobe Photoshop Through Gamification Watch On-Demand

Mira Dontcheva, Senior Research Scientist, Adobe, discusses how to learn Photoshop through Gamification.

2:00 pm PDT Good Gaming: Millennial Moms & Competitive Collaboration Watch On-Demand

Samantha Skey, CRO of RecycleBank, presents Good Gaming: Millennial Moms and Competitive Collaboration. Moms control more than the purse strings in most homes (5 trillion in annual spending) they also control the good works and, often, the gaming. Many a millennial mom relies upon gaming dynamics in managing their families' behavior. They are also active gamers themselves, and enjoy gaming the bottom line in their household investments. Get into the mom psyche with proprietary research from Recyclebank on moms as chief gaming officer of the household."

2:00 pm PDT Gamification and the Magic of the Real World Watch On-Demand

David Cobb, Senior Creative Director at Thinkwell and Creative Director for the Warner Bros. Theme Park in Abu Dhabi, presents Gamification and the Magic of the Real World. Cobb, one of the world’s leading experience designers, talks about the future of physical space, how we’ll interact with each other, and the role of gamification in creating engagement. From retail to amusement parks, and from public spaces to universities, the gamification of the physical world promises to unlock new and exciting ways to socialize, interact and explore. Get inspired and find out how best to capitalize on this trend with this extraordinary expert."

2:25 pm PDT Gamification's Hot Trends from M2 Research's Wanda Meloni Watch On-Demand

What are some of the hottest trends in gamification? This session highlights some of the latest analysis and metric data from M2 Research. Gamification continues to gain momentum as platform vendors expand their offering and the applications continue to provide deeper, more engaged experiences. We will identify the top features being implemented that go beyond basic engagement as well as highlight the consumer and enterprise trends in 2012."

2:25 pm PDT Bing Rewards: A Case Study in Moving from STUFF to SAPS Watch On-Demand

Microsoft launched the Bing Rewards program in 2010 with the vision of rewarding search activity and using rewards content to retain users by educating them about Bing’s value as they ‘searched for points’. The initial product heavily promoted earning and redemption as it’s primary value. Today the program is strongly positioned as a discovery tool, helping people learn the value of Bing, being social on Bing, all while earning redeemable points. Leapfrog’s Josh Kramer will quickly take us through some of their work with the Bing Rewards team, which over 9+ months has yielded increased user retention and higher active user engagement.

2:40 pm PDT TV's Second Screen: How Gamification Can Save Big Media Watch On-Demand

Can gamification save big media? NBC/Universal's Jesse Redinss and Telemundo's Peter Blacker discuss. Bringing second (and third) screen interactions to TV is an arms race, and the stakes are getting higher by the day. But while television and other big media platforms continue to innovate and reimagine their businesses, consumers continue to express a clear preference: if we want to engage them, we have to gamify. In this frank and directional talk, trailblazer Jesse Redniss and Peter Blacker shares how NBC/Universal and Telemundo have radically reshaped consumer engagement with their brands, and how big media will change with (and because of) gamification in the coming years."

2:40 pm PDT A Game Designer’s View of Gamification Watch On-Demand

In this talk, acclaimed game designer Richard Bartle discusses how and why it is that a game design tool can be applied successfully to Gamification theory, potentially giving some insight into the game designer’s mind in the process. Imagine you're a novelist who has developed a way to write better fiction. Now suppose that journalists have adopted it for writing better factual stories; you might be moderately surprised to learn that it works. This is Richard Bartle's situation with Gamification: Bartle has developed a method for designing better games that seems to work for purposes expressly not games."

3:05 pm PDT Inside eBay's Gamification Strategy for Global Trade Watch On-Demand

Gamifying Global Trading: with an inventory of millions of unique items and a business spanning every industrialized country and much of the developing world, eBay has a huge data set with ripe for all sorts of playful experiences. Matt MacLaurin, lead of eBay's EPIC design lab, will share some never-seen-before internal prototypes and concepts aimed at unlocking the massive engagement potential of this unique online property."

3:05 pm PDT Design Your Life for Continuous Cognitive Enhancement Watch On-Demand

Andrea Kuszewski shares her tips on designing your life for continuous cognitive enhancement. Is it possible to increase your intelligence? Absolutely. Do you need technology or cognitive enhancers to accomplish this? Absolutely not. Science shows us that the key to cognitive improvement is keeping your brain active and challenged, while making learning intrinsically rewarding. In this presentation, Andrea Kuszewski will discuss her Five Principles of Cognitive Enhancement, a paradigm Kuszewski developed over 10 years as a behavioral therapist, teaching children how to reach their maximum cognitive potential. Kuszewski explains why fluid intelligence is important and how it can be improved, by designing a lifestyle for constant, motivating, and rewarding learning experiences. Increasing intelligence takes work, but it is simpler than you may think–and anyone can get smarter, no matter where you start from."

4:00 pm PDT Gamification for Energy: Save Money and Reduce Usage Watch On-Demand

Can gamification help customers save money on energy costs by encouraging them to reduce usage? Peter Shaw leads JD Power's specialized research and consulting practice in Smart Energy. Smart Energy covers the transformation of the energy customer experience, propelled by new Smart Grid technologies and other drivers. The most motivating service offering a utility can employ to incentivize energy management behavior change is a rewards program. Rewarding customers for using less of their product is revolutionary and it's happening. JD Power is preparing to launch new research on the application of gamfication concepts to motivate smart energy engagement. Peter will review this research and describe some start-up companies and utility pilot programs that are testing different gamification models in energy."

4:00 pm PDT Big Brands and Gamification: Winning the Marathon Watch On-Demand

There’s significant potential value to big brands from creating experiences that leverage gamification to better delight and engage customers. However, agencies and brands both have challenges in adopting and scaling gamification’s promise. In this case study-rich session, we’ll look at what’s worked and what hasn’t with gamifying big brands and ad agencies, and how to make gamification work more effectively in the marketing mix."

4:25 pm PDT Mozilla Open Badge: Gamified Sharing on Steroids Watch On-Demand

Sunny Lee, Product/Partner Manager at Mozilla, discusses Mozilla's Open Badges program. In today's world, learning happens everywhere. This makes it difficult to gain recognition for skills and achievements acquired outside of traditional learning environments. Mozilla's Open Badges is aimed at addressing this challenge by making it easier to issue, earn and display badges across the Web. The goal is to broaden understanding of 21st century skills, unlock career and educational opportunities, and help learners everywhere get ahead in their lives and work. In this session, Lee provides an overview of Mozilla's plan to position digital badges as a method for recognizing and verifying skills and helping learners share their achievements with employers, schools, colleagues, and community members. The session welcomes questions from the members of the audience."

4:25 pm PDT Gaming the Crowd: Crowdsourcing & Crowdfunding Watch On-Demand

Crowdsourcing -- that is, enlisting open crowd support for funding or research -- is not a new method by any measure but what is often unrealized about this method is it’s genesis…gamification. Crowdsourcing was born from gamification and has continued the legacy with its core fundamentals of enlisting the crowd to participate or play the game and compete to win the ultimate measure of achievement. From NASA to tennis shoes, the engagement is a game. I’ll present some of the history as well as some of the more contemporary ways in which the crowd is enlisted to participate in some of today’s leading research and development."

4:45 pm PDT Healthcare Gamification: Lose Weight, Live Longer! Watch On-Demand

Can gamifiying healthcare encourage patients to lose weight and potentially live longer? Despite major advances in drugs and medical technology, Americans continue to get less healthy. Some have argued that the missing piece -- and possibly the silver bullet -- is in getting individuals engaged with their own health and wellness. Gamification has been at the forefront of this movement, and early successes are astonishing -- even as questions about scalability and long term efficacy remain. Come hear the leading thinkers on this subject weigh the options, share valuable insights and set a path for a healthy future."

4:45 pm PDT Gamification: Lessons from the World of Card Counting Watch On-Demand

Does the world of blackjack card counting hold lessons for gamification? In this presentation, tenXer CEO Jeffrey Ma -- blackjack expert, author, and subject of the hit Hollywood movie 21 -- reflects on his time on the hugely successful MIT blackjack team to discuss gaming the system, beating the house, and the power of incentives to any work environment."

5:10 pm PDT Gamification for Business: The Future of the Enterprise Watch On-Demand

Can gamification in the workplace lead to tangible benefits for a business enterprise? Applying game design strategies to non-game, business environments requires a fundamental understanding of that business' objectives, digital touch points, and audiences. In this talk, join Badgeville's Kevin Akeroyd to explore how gamification is changing the face of the modern social enterprise. Learn how game mechanics, reputation mechanics, and social mechanics can be deployed across your website, mobile and enterprise applications to increase adoption of key technology investments as well as customer loyalty and engagement."

5:10 pm PDT How to Sell Gamification to Your Organization Watch On-Demand

Rajat Paharia, founder and Chief Product Officer at Bunchball, gives an example demo on how to introduce gamification to your organization. During the Summit you’ll get two days of intensive gamification theory, tactics and best practices. But how do you translate that into action when you get back to work? Bunchball invented gamification, we’ve launched more successful applications with clients than anyone in the industry, and in this session we will arm you with the tools you need to get your management, coworkers and partners bought in and excited about gamification."

9:00 am PDT Introduction to the Gamification Summit 2012, Day 2 Watch On-Demand

Gabe Zichermann, CEO of GamificationCo, introduces the second day of the Gamification Summit 2012."

9:10 am PDT Salesforce.com's Gamification Plan: Motivate, Innovate Watch On-Demand

JP Rangaswami, Chief Scientist of Salesforce.com, discusses Salesforce's plans for gamification. Work - how we do it, why we do it, and what's expected of us is changing in companies big and small and around the world. This change is being brought about by the growth of the millennial generation and the ever-increasing demands from employers for innovation, entrepreneurial thinking and outcomes. Using the concepts of gamification, innovative companies are re-imagining work - driving unprecedented engagement within teams and entire organizations. Come hear some of the startling insights and opportunities presented by these new techniques from one of the world's foremost experts on the future of work."

9:35 am PDT Goals Become Games: Gamification for High Achievers Watch On-Demand

Jon Guerrera, CRM Coordinator at Lot18, presents Goals Become Games: Gamification for High Achievers. Whether we like it or not, many of our toughest goals require grueling effort, difficult lifestyle changes and a great deal of persistence. However, because goals are purpose driven and complex, they're the perfect place to begin experimenting with self-gamification as a means to feel more motivated and engaged with life. Learn how one person gamified his toughest goals, and how you can build your own gamification system from scratch (with as little as a pen and paper)."

10:00 am PDT Gamification and Wellness: Lower Premiums and Rewards Watch On-Demand

Can gamification help improve wellness and lower insurance premiums by rewarding healthy habits? Improved employee wellness would go a long way to reducing the tens of billions that US companies lose each year in productivity, health insurance premiums and impaired cognition. But efforts to get employee groups to exercise, eat right and take better care of themselves have mostly fallen flat, even when they're made mandatory. NextJump radically reimagined the process of wellness using gamification, and in the process have leveraged that knowledge to improve all aspects of the company's relationships - with employees and customers alike. Join this inspiring panel to understand how to motivate with well crafted incentives, and the lessons learned on the road to today's astonishing fact: over 75% of NextJump's employees work out regularly. How it came together will certainly surprise you."

10:25 am PDT Music and Gamification: Chamillionaire's Sweet Success Watch On-Demand

Join Grammy Award-winning recording artist Chamillionaire as he describes how gamification helps promote his music and engage with fans. Do you ever wonder how it is that huge musicians are able to connect with their fans despite their huge numbers? The truth is they often don’t, leaving that task to be delegated among an army of social media managers who reply with canned responses and feigned sincerity. Chamillionaire, however, realized that he could engage with his fans by turning it all into one big game. The resulting proccess? His Chamillitary social network with fans actively participating amongst themselves competing for prizes while talking about Chamillionaire. Learn how Grammy award winning Artist Chamillionaire implemented this program and why he chose this approach over traditional methods to engage with his fan community."

11:10 am PDT Fun at Work: Gamification and Increased Productivity Watch On-Demand

Stanford professor Byron Reeves examines what behavioral psychology and communication studies can reveal about gamification and increased productivity in the workplace. There’s a lot of good psychology, some from Byron’s lab at Stanford University, behind the thesis that engaging games will change the nature of work. Beyond the lab, however, building and implementing enterprise game applications that make a difference is hard. Based on his work with Seriosity Inc., Byron will talk about how game psychology gets translated into successful business applications focusing on on three areas: epic business stories, technical integration and change management."

11:10 am PDT Gamification: 16 Design Patterns for User Engagement Watch On-Demand

In this session we will discuss the practical gamification design patterns that motivate user engagement to try a product, invite friends and come back. The design patterns include concepts such as rewards, progression and quests, onboarding experience and building the expert player experience."

11:35 am PDT Oracle's Got Game: Gamification for Enterprise Users Watch On-Demand

Oracle Applications User Experience is getting into the game with research and design on how to gamify enterprise applications, such as the company's Fusion. Oracle's research with real users helped them change how they design applications to include game mechanics, increasing participation in communities, increasing productivity in workers and making work more engaging for all. Erika Webb, User Experience Manager at Oracle, examines the research approaches, design patterns and examples that have made the company a leader in gamification of enterprise apps - and how you can make them work for your organization."

11:35 am PDT Motivational GPS: Understanding the Science of Motivation Watch On-Demand

Motivation is complicated – with a great deal of challenge, controversy and misunderstanding about its science and dimensions. Intrinsic vs extrinsic, positive vs negative – none of the research is definitive, and we’re still only beginning to understand how it affects the design of meaningful systems. In this fast-paced, essential talk, expert gamification designer Kes Sampathar delivers an extraordinary insight into how we can use gamified design to upgrade our natural motivational system from a compass to a GPS."

12:00 pm PDT Gamification Benefits: Inspire People and Enhance Culture Watch On-Demand

Billy Rodgers, Chief Revenue Officer of RedCritter, presents Gamification Benefits: Inspire People and Enhance Culture. In August of last year, RedCritter Tracker was launched to bring the fun and benefits of game mechanics to internal project management and software development. It's since achieved a cult following of development communities and companies who are now experiencing the results of gamification in the workplace. We'll look at how Matmi, a leading advergame developer, is using the gamified agile project management tool to inspire it's team, increase productivity, build culture, and at the end of the day, make better games."

12:00 pm PDT Bringing Gamification to Software Developers Watch On-Demand

How do you build progress, achievements and fun into one of the world’s most widely-used technical platforms? That was the question facing the Microsoft Visual Studio team when they set out to bring gamification to their IDE. Their experience was controversial from the start and the lessons they learned were startling. From anti-cheating to managing community expectations, the lessons of the Visual Studio team are applicable to anyone looking to gamify an environment with high user autonomy. In this exciting, no stone-unturned post mortem, learn the do’s and don'ts from one of the most interesting examples of gamification in recent years."

12:15 pm PDT The Enterprise Gets Gamified: Lessons from the Front Line Watch On-Demand

The Enterprise Gets Gamified: Lessons from the Front Line. As Gen-Y’ers and older people in organizations show dwindling rates of productivity and collaboration, forward thinking companies are turning to gamification as a solution. Many people are resistant to this change, finding that games trivialize serious work and that there is no budget for gamification implementation. This enterprise gamification panel will feature a group of experts who have all faced these problems but still successfully employed gamification into their organizations. Listen to this engaging panel discussion and find out how to leverage gamification for your cause and where to implement it in your organization."

12:15 pm PDT Gamification: Four Tips to Achieve Business Results Watch On-Demand

How can you use gamification to achieve results for your business or organization? Gamification has proven to be a powerful tool to excite communities, boost engagement, create influence and build loyalty. The challenge companies have is how they successfully introduce gamification mechanisms that align communities with business goals. In this presentation, Tricia Gellman, senior director of product marketing at Salesforce’s Data.com, will provide attendees with four tips for leading a gamified community to business success by illustrating case studies that delivered real-world results.Each month, Data.com’s 2 million-member strong community provides over one million new pieces of business information essential to Data.com’s success."

1:30 pm PDT Gamification for Enterprises: How Badgeville Gamifies Watch On-Demand

Gamification for Enterprises: How Badgeville Gamifies. Featuring Gregory Love, Business Development Manager at Yammer, and William Platt, Vice President of Operations for Engine Yard. This presentation is sponsored by Badgeville."

2:00 pm PDT Investment Case for Gamification: Opportunities & Threats Watch On-Demand

Tim Chang, Managing Director at Mayfield Fund, presents Investment Case for Gamification: Opportunities & Threats. Gamification is reaching just about every industry imaginable, but have you ever considered applying gamification to your investment portfoilio? Come see Tim Chang of the Mayfield Fund discuss gamification from an investment lens, and learn about gamification from both an investor's and an entrepreneur's perspective. Explore what areas are hot, over crowded, and still untapped, while utilizing Tim's business models, target verticals, and even team building guidelines to maximize your gains."

2:00 pm PDT Stack Overflow & Stack Exchange: Programming Programmers Watch On-Demand

The popular programming forums Stack Overflow and Stack Exchange didn’t set out to make participation a game in 2008, but when its founders attempted to create a constructive method for harnessing the power of user participation, the game mechanics that programmers know and love came immediately to mind. Stack Exchange co-founder and former CTO Jeff Atwood explains why in this presentation."

2:25 pm PDT Media Gamification: Game of Thrones' Secret of Engagement Watch On-Demand

Entrepreneur Jon Radoff presents Media Gamification: Game of Thrones. How has the entertainment and media business evolved over recent years to embrace the seismic shocks coming from social media and mobile devices? Forget what you learned a year ago, because the world has already changed again–and there’s plenty to learn about, whether you’re an entertainment executive or would like to learn how to adapt entertainment techniques to your own business. Here, Jon Radoff will share some of the top lessons learned from his experiences from working with top brands including 50 Cent and HBO (Game of Thrones Ascent): the most successful products are those that realize that games can expand the customer’s experience, creating an engaging and entertaining social experience that allows fans to stay connected to the brands and worlds they love."

2:25 pm PDT Infidelity: Using Gamification to Cure Online Promiscuity Watch On-Demand

Can gamification combat the problem of online "infidelity" by encouraging a website's users to stay loyal? 80% of Web users ‘log on’ daily, but lack loyalty to even the hottest sites. According to Compete, users visit ‘favorite’ sites less than 2 times a month, spending less than 8 minutes viewing only 7 pages per site. Based on quantitative analysis of best practices and case studies across a wide range of categories, this session will discuss specific strategies and tactics that online publishers can use to increase visitor loyalty – repeat visits, pages viewed and time on site."

2:50 pm PDT Innovative Gamification for Banks and Government Watch On-Demand

James Gardner, Chief Strategy Officer at Spigit, presents Innovative Gamification for Banks and Government. As an innovation leader, Gardner has overseen the building of innovation games to encourage bank tellers improve their bank, then took the same systems to the public sector to get civil servants to drive next generation government. In this session he'll talk about how the lessons learned from those systems are driving a new innovation game designed for small crowds who want to make change."

2:50 pm PDT The Automatic Customer: How to Design User Behavior Watch On-Demand

In an age of increasing online distractions, companies need to form habits to stay relevant in the lives of their customers and users. Nir Eyal discusses the latest in Behavior Engineering to explain how businesses create indispensable products. Nir will walk through his innovative framework, which he calls the “Desire Engine” to explain the fundamental elements of habit formation."

3:15 pm PDT Klout's Gamification Strategy: Engaging Influencers Watch On-Demand

Chris Makarsky, VP of Product for Klout, presents Klout's Gamification Strategy: Engaging Influencers. Klout is the standard for influence. Since 2008, Klout has been measuring people's influence on social networks and giving rise to a new class of influencers. From modeling the Klout Score, to +Ks and leaderboards, and "Klout bombing." Makarsky reviews Klout's vision of providing an objective view on a subjective concept, and how Klout aims to stay relevant and engaging."

3:15 pm PDT Gamification for Social Good: Learning from AT&T Watch On-Demand

AT&T Foundation president Beth Shiroishi presents Gamification for Social Good: Learning from AT&T. As the grasp of gamification spreads in ubiquity, it is no surprise that the use of gamification will become increasingly important for all areas of social responsibility. GameDesk is one such non-profit that has worked to reimagine gamification for many different disciplines and AT&T has partnered up with GameDesk to revolutionize education nationwide. As the Vice President of Sustainability & Philanthropy at AT&T, Beth Shiroishi has worked extensively overseeing the innovative processes at work for social good. Come see Beth speak about the importance of gamification in social responsibility/philanthropy and how companies can leverage gamification in these important categories."

3:40 pm PDT Gamification: What’s Next Watch On-Demand

What's next for gamification? The field is clearly developing into a substantial industry in its own right. From almost no activity in 2009, today’s gamification community numbers in the thousands, with hundreds of millions in revenue and investment, dozens of focused startups and countless lives improved. There’s no doubt that a more gameful future awaits us – but what form will it take? Will marketing and enterprise foci continue their separate paths, or will they merge? Will health gamification live up to its promise of changing the wellness of society, or will behavior change be short-acting and easily forgotten in the face of temptation? What areas will see the greatest interest, investment and success in the coming year? Join expert, author and GSummit chair Gabe Zichermann for a fast-paced discussion of the future ahead, and learn how you can help shape this exciting industry."

Conference Date

June 20 - 21, 2012

from GAMIFICATION SUMMIT 2011 --
Jane McGonigal: Gamers Have Spent 5.93M Years Playing WoW

About this Conference

Gamification is radically changing the way companies do business, driving unprecedented engagement with customers, employees and stakeholders. Find out how your organization and marketing strategy will be transformed through the power of engaging design, and leverage these powerful new techniques to exceed your goals and beat the competition. GSummit (June 19-21, San Francisco) is the only event that brings together leading thinkers in the gamification, loyalty and behavioral engineering space. At GSummit, you’ll experience best (and worst) practices, see new products & ideas, disseminate data, and inspire each other to create a more fun & engaging world. Join companies like Microsoft, Salesforce, United Airlines, NBC, Recyclebank and more to learn how you can get your business in the game.

About Gamification Co

Gamification Co is the only transmedia company exclusively dedicated to Engagement Science, Gamification and Loyalty. The group publishes the Gamification Blog and related books, organizes the Gamification Summit, Workshops & smaller events, and provides consulting expertise to facilitate this burgeoning industry. Gamification is the use of game thinking and game mechanics to engage audiences and solve problems, and its power is radically reshaping industries from marketing to HR, education to health care, improving lives, solving great challenges and generating unprecedented growth. Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by 2015, spending over $2Bn on related products, services and technologies according to M2 Research. For more information on Gamification Co and how to leverage the power of game mechanics, visit http://Gamification.Co.

Gamification Summit 2012

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from GAMIFICATION SUMMIT 2011 --
Jane McGonigal: Gamers Have Spent 5.93M Years Playing WoW

About this Conference

About Gamification Co

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Gamification Summit 2012

Share this Conference

Related Videos

Tap into the Latest and Hottest Business Trend

Agenda

Conference Date

from GAMIFICATION SUMMIT 2011 --Jane McGonigal: Gamers Have Spent 5.93M Years Playing WoW

About this Conference

About Gamification Co

Gamification Co Events

from GAMIFICATION SUMMIT 2011 --
Jane McGonigal: Gamers Have Spent 5.93M Years Playing WoW