From WWD Beauty Forum 2011 -- Estée Lauder's Digital Strategy: Follow Consumer Behavior
About this Conference
The dynamics of the beauty market are undergoing a tremendous change, offering new challenges and opportunities. Industry-wide, there is a greater push for innovation, an acceleration of global growth, a realignment of the retail experience, an increased demand from an aging population, and a widespread multiculturalism that influences the way we market, the products we sell, and the images we see.
What does it take to lead in this new world? Hear from those who are doing it: Join the leaders of the industry to discuss the changing face of beauty at the WWD Beauty CEO Summit.
Topics will include:
» The New Consumer
» Product Innovation
» Retail Experience
» Brand Marketing
» And More
About Fairchild Fashion Media
Fairchild Fashion Media (FFM) is the leading source of fashion news and analysis for industry leaders and the global fashion community.
FFM properties include WWD (Women's Wear Daily), Style.com, FN (Footwear News), NowManifest, Beauty Inc, M and Fairchild Summits. Our brands deliver the most immediate, credible, and comprehensive coverage from the most trusted voices in fashion journalism. FFM fuels the business decisions of industry executives and satisfies the passions of the truly fashion-obsessed worldwide.