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ad:tech New York 2012
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ad:tech New York 2012 is the number-one event for interactive marketing, covering today's most important topics
Agenda
Wednesday, November 7
9:00 am EST
H-I-T: Humanity, Imagination, Truth Define Market Leaders
Frank Cooper, Global Chief Marketing Officer at PepsiCo, shares why humanity, imagination, and truth (H-I-T) will define tomorrow's ad market leaders.
Social. Mobile. Digital. The way consumers think, interact and shop continues to change at an accelerating pace - and brands that want to thrive know they must do the same. The question is how? Chasing the latest fad or integrating some cool technology offers, at best, a temporary solution. The ideas, brands, products, and campaigns that will increasingly win in this new environment are ones that understand how to create leverage humanity, imagination and truth to create "hits". They are the ones who marry art, technology and commerce, and through that process get more than just products to sell ... they get a brand that becomes integral part of culture. You get consumers that want to bring you into their lives.
Join Frank Cooper, CMO of Global Consumer Engagement at Pepsico, as he shares an approach for building brand value in a world of inter-connected consumers and accelerating change, along with PepsiCo examples of how this approach works in practice. Get inspired by the high-level vision, get a glimpse at the partners Pepsi is using to achieve it, and come away with actionable insights and tactics for how to help your company evolve as fast as your consumer is.
Key Takeaways:
Social. Mobile. Digital. The way consumers think, interact and shop continues to change at an accelerating pace - and brands that want to thrive know they must do the same. The question is how? Chasing the latest fad or integrating some cool technology offers, at best, a temporary solution. The ideas, brands, products, and campaigns that will increasingly win in this new environment are ones that understand how to create leverage humanity, imagination and truth to create "hits". They are the ones who marry art, technology and commerce, and through that process get more than just products to sell ... they get a brand that becomes integral part of culture. You get consumers that want to bring you into their lives.
Join Frank Cooper, CMO of Global Consumer Engagement at Pepsico, as he shares an approach for building brand value in a world of inter-connected consumers and accelerating change, along with PepsiCo examples of how this approach works in practice. Get inspired by the high-level vision, get a glimpse at the partners Pepsi is using to achieve it, and come away with actionable insights and tactics for how to help your company evolve as fast as your consumer is.
Key Takeaways:
- See how to structure a marketing team to make integration and innovation happen
- Learn how PepsiCo's global reach empowers its marketing
- Hear the best ways to partner with PepsiCo, and what not to do!
 | Frank Cooper CMO, Global Consumer Engagement - PepsiCo |
11:45 am EST
L'Oreal and Beautiful Marketing Innovation
L'Oreal shares their marketing vision and commitment to beautiful marketing innovation.
Meet the Next-Gen Versions of Monster, BabyCenter, Gilt & eVite
With the advent of cloud computing and the costs of founding a new business plummeting we're in an exciting new startup cycle. And if you ask a startup CEO about the revenue model for her new company, the odds are that at some point you'll hear the word "advertising." But some startups don't have the opportunity to create good, collaborative dialogs with actual advertisers-and that's why L'Oreal's embrace of exciting new technologies is important for brands and startups alike.In this morning's session, you'll hear from L'Oreal VP of Digital Strategy and Innovation Digital Rachel Weiss about how the company works with startups and why, how young companies can best pitch L'Oreal, and what really just doesn't work. Rachel will be joined by a series of special startups guests, and the conversation will be moderated by industry thought leader Samantha Skey. Don't miss this exciting discussion!
Key Takeaways:
Presenters:
Meet the Next-Gen Versions of Monster, BabyCenter, Gilt & eVite
With the advent of cloud computing and the costs of founding a new business plummeting we're in an exciting new startup cycle. And if you ask a startup CEO about the revenue model for her new company, the odds are that at some point you'll hear the word "advertising." But some startups don't have the opportunity to create good, collaborative dialogs with actual advertisers-and that's why L'Oreal's embrace of exciting new technologies is important for brands and startups alike.In this morning's session, you'll hear from L'Oreal VP of Digital Strategy and Innovation Digital Rachel Weiss about how the company works with startups and why, how young companies can best pitch L'Oreal, and what really just doesn't work. Rachel will be joined by a series of special startups guests, and the conversation will be moderated by industry thought leader Samantha Skey. Don't miss this exciting discussion!
Key Takeaways:
- What are the biggest challenges and opportunities for brands and startups?
- How does a big brand inculcate innovation while still staying true to its heritage?
- What are the best outcomes for brand and startup alike?
 | Samantha Skey Interim CMO - GoodSearch |
 | Rachel Weiss VP, Digital Strategy and Innovation - L'Oréal |
 | Alisa Volkman Co-Founder - Babble |
 | Kathryn Minshew Founder and CEO - The Daily Muse |
 | Alexa Hirschfeld Co-Founder - Paperless Post |
 | Katia Beauchamp Co-Founder - Birchbox |
1:00 pm EST
Fred Wilson and Dave Morgan: Tomorrow's Digital Landscape
Fred Wilson of Union Square Ventures and Dave Morgan of Simulmedia discuss tomorrow's digital landscape.
Plug www.avc.com - the URL for Fred Wilson's influential blog about venture capital and entrepreneurship - into Wordle and the resulting word cloud contains interesting surprises: Key words such as "education" and "loans" vie in size and prominence with more expected terms like "growth" and "patent." Wilson, Managing Partner at Union Square Ventures, was an early investor in social media companies including Twitter, Tumblr and Foursquare, but recently has turned his attention to mobile, education and the crowd-funding platform Kickstarter, which he describes as a "futures market for things people want." In this afternoon's keynote session, Wilson and Dave Morgan, CEO of Simulmedia (one of Union Square Ventures' portfolio companies), will discuss the bets USV is making, why mobile matters, the implications of ever-changing customer behavior for companies new and old, digital and traditional, and what all this means for advertising.
Key Takeaways:
Plug www.avc.com - the URL for Fred Wilson's influential blog about venture capital and entrepreneurship - into Wordle and the resulting word cloud contains interesting surprises: Key words such as "education" and "loans" vie in size and prominence with more expected terms like "growth" and "patent." Wilson, Managing Partner at Union Square Ventures, was an early investor in social media companies including Twitter, Tumblr and Foursquare, but recently has turned his attention to mobile, education and the crowd-funding platform Kickstarter, which he describes as a "futures market for things people want." In this afternoon's keynote session, Wilson and Dave Morgan, CEO of Simulmedia (one of Union Square Ventures' portfolio companies), will discuss the bets USV is making, why mobile matters, the implications of ever-changing customer behavior for companies new and old, digital and traditional, and what all this means for advertising.
Key Takeaways:
- Hear about the hottest new sectors for venture-backed startups
- Learn about what counts as a network and what doesn't
- Understand why platform plays are particularly enticing to VCs
 | Dave Morgan CEO - Simulmedia |
 | Fred Wilson Managing Partner - Union Square Ventures |
Thursday, November 8
9:00 am EST
MasterCard & the Mobile Revolution with Alfredo Gangotena
Alfredo Gangotena shares how MasterCard is leading the revolution in the mobile payment landscape.
As we enter the mobile age, MasterCard increasingly uses the mobile channel to enable priceless brand and product experiences for consumers. Mobile lets MasterCard connect consumers with their passions in an instantaneous and hyperlocal way, and gives consumers a consistent and secure shopping experience on any digital device or at the point of sale. Join MasterCard Worldwide Chief Marketing Officer Alfredo Gangotena as he demonstrates how MasterCard works with retailers, technology partners and developers to advance its vision of a world beyond cash (and ultimately beyond plastic).
Keynote Speaker:
As we enter the mobile age, MasterCard increasingly uses the mobile channel to enable priceless brand and product experiences for consumers. Mobile lets MasterCard connect consumers with their passions in an instantaneous and hyperlocal way, and gives consumers a consistent and secure shopping experience on any digital device or at the point of sale. Join MasterCard Worldwide Chief Marketing Officer Alfredo Gangotena as he demonstrates how MasterCard works with retailers, technology partners and developers to advance its vision of a world beyond cash (and ultimately beyond plastic).
Keynote Speaker:
 | Alfredo Gangotena Global CMO - MasterCard |
12:15 pm EST
A New British Invasion? MailOnline's Staggering Growth
MailOnline's Martin Clarke discusses the company's staggering global growth.
Pundits like to quip that newspapers are dead, but a look at MailOnline - the online counterpart to Britain's Daily Mail newspaper - suggests that rumors of the death of newspapers are greatly exaggerated. Over the summer, MailOnline overtook the NewYorkTimes.com to become the world's largest newspaper site-and its reach and growth here in the United States are both astonishing and little known. How has MailOnline achieved a success that has eluded almost an entire industry? With its combination of news, branded entertainment and deep content integration, MailOnline has become the favored new partner for big brand advertisers in the UK. In today's keynote interview, you'll hear from MailOnline's Publisher Martin Clarke about how he's leading a new British invasion here in the US.
Key Takeaways:
Pundits like to quip that newspapers are dead, but a look at MailOnline - the online counterpart to Britain's Daily Mail newspaper - suggests that rumors of the death of newspapers are greatly exaggerated. Over the summer, MailOnline overtook the NewYorkTimes.com to become the world's largest newspaper site-and its reach and growth here in the United States are both astonishing and little known. How has MailOnline achieved a success that has eluded almost an entire industry? With its combination of news, branded entertainment and deep content integration, MailOnline has become the favored new partner for big brand advertisers in the UK. In today's keynote interview, you'll hear from MailOnline's Publisher Martin Clarke about how he's leading a new British invasion here in the US.
Key Takeaways:
- How real-time data helps to create real-time success for publishers and advertisers.
- The right ways to create hyper customized integration between big brands and content.
- How mobile apps and HTML5 are part of the big picture.
 | Martin Clarke Publisher - MailOnline |
12:45 pm EST
Revlon - One Week in the Life of Real-Time Marketing
Revlon's Julie Marchant-Houle shares the experience of living a week in the life of real-time marketing.
Big Data-you can barely walk past a newsstand without seeing those words emblazoned on magazine covers. But does Big Data represent a big change or a big cliché? Revlon has voted for big change! As consumers grow evermore connected, generating evermore moments of interaction with media properties, brands and each other, savvy marketing organizations like Revlon's have evolved quickly. In Revlon's case, it has adapted by using real-time analytics and insights from social data to connect to its consumer. The result has been more effective marketing spend across the entire campaign process, a surge in engagement, and consumer enthusiasm for the 80 year-old cosmetics company. Join Revlon's Vice President for Marketing and Global Portfolio Leader, Julie Marchant-Houle, in conversation with Networked Insights CEO Dan Neely, about the ingredients of a modern marketing organization and how Revlon used real-time intelligence to connect with its customers.
Keynote Speakers:
Big Data-you can barely walk past a newsstand without seeing those words emblazoned on magazine covers. But does Big Data represent a big change or a big cliché? Revlon has voted for big change! As consumers grow evermore connected, generating evermore moments of interaction with media properties, brands and each other, savvy marketing organizations like Revlon's have evolved quickly. In Revlon's case, it has adapted by using real-time analytics and insights from social data to connect to its consumer. The result has been more effective marketing spend across the entire campaign process, a surge in engagement, and consumer enthusiasm for the 80 year-old cosmetics company. Join Revlon's Vice President for Marketing and Global Portfolio Leader, Julie Marchant-Houle, in conversation with Networked Insights CEO Dan Neely, about the ingredients of a modern marketing organization and how Revlon used real-time intelligence to connect with its customers.
Keynote Speakers:
 | Julie Marchant-Houle VP Marketing and Global Portfolio Leader - Revlon |
 | Dan Neely CEO - Networked Insights |
4:00 pm EST
Inside the Powerbrokers: Amazon, Apple, Facebook & Google
A panel of business, marketing, and digital experts go inside the powerbrokers, Amazon, Apple, Facebook, and Google.
The lines between platforms are getting sharper and harder to cross. With iOS6, Apple disabled Google Maps and the YouTube app. Amazon and Google are squaring off against each other across territory as varied as books, video and mini-tablets. Meanwhile, Facebook aims to be the connective tissue between you and the entire internet and is moving quickly into search, Google's territory. None of these digital giants operates a TV network, runs a newspaper or publishes content in the traditional sense, but all want to see big TV money flow into their advertising offerings. And all of them are starting not to play nicely with the others, which can make it harder to craft a media strategy that includes one or all of these companies and their dizzying combination of reach, user engagement, design and technological innovation. Join a high-powered conversation that brings together thought-leaders from brands, agencies and business to explore how these companies are transforming media, marketing and advertising.
Key Takeaways:
Keynote Speakers:
The lines between platforms are getting sharper and harder to cross. With iOS6, Apple disabled Google Maps and the YouTube app. Amazon and Google are squaring off against each other across territory as varied as books, video and mini-tablets. Meanwhile, Facebook aims to be the connective tissue between you and the entire internet and is moving quickly into search, Google's territory. None of these digital giants operates a TV network, runs a newspaper or publishes content in the traditional sense, but all want to see big TV money flow into their advertising offerings. And all of them are starting not to play nicely with the others, which can make it harder to craft a media strategy that includes one or all of these companies and their dizzying combination of reach, user engagement, design and technological innovation. Join a high-powered conversation that brings together thought-leaders from brands, agencies and business to explore how these companies are transforming media, marketing and advertising.
Key Takeaways:
- Hear industry leaders dissect the roles these new power brokers play-and who might be the next entrant
- Learn how advertisers and agencies are integrating these platforms into their strategies
- Get the inside scoop on whether TV has anything to worry about
 | Molly Wood Executive Editor - CNET.com |
 | Julie Roehm Chief Storyteller, Senior VP of Marketing - SAP |
 | Stephanie Fierman Global Chief Marketing Officer - MediaCom |
 | Ian Wolfman Chief Marketing Officer - MEplusYOU |
 | Mark Cuban Owner - The Dallas Mavericks |
Conference Date
November 7 - 8, 2012
About this Conference
ad:tech New York 2012 will feature breakout sessions covering today's pivotal topics, including Brand and Agency Issues, Display, Innovation, Mobile, ROI, Social, Tablets, Targeting, Video, Start Up Technology, Media and more.
About ad:tech
ad:tech is an interactive advertising and technology conference and exhibition. Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world.
For more information, visit: www.ad-tech.com
For more information, visit: www.ad-tech.com
