How Much Does It Cost to Live Stream an Event?

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You want to use video to amplify your next event – great idea!
But you probably want to know: how much will this cost?

Let’s find the answer by talking about the when, where, whathow, and why of your event.

When is it? Fall (October and November) and Spring (March and April) are peak event seasons, so planning ahead will help cut costs and give you plenty of lead time to prepare. Don’t wait until it’s too late to make the call!

Where will it be? In a conference room, a music hall, a stadium? This will affect logistical and technical expenses: sound, lighting, travel expenses, union fees, etc.

What else do you want in addition to the live stream? We encourage event organizers to think bigger – social video, sizzle reels, backstage interviews. It all come with a price tag, but it may be well worth it.

How many cameras do you want? Is it an all day event or a brief panel discussion? The bigger the team, the bigger the production, the higher the cost.

Why do you want to live stream your event? What are your goals?

It can be overwhelming to bring live streaming into your event strategy, but will help you every step of the way.

The better we understand your event
the more we can help you succeed.

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Twitter is getting better at online video – are you?

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Twitter aims to turn into more of a visual medium

Adding to its ever-expanding suite of offerings, Twitter unveiled earlier this week new capabilities for online video. The feature allows users to film, edit and share clips up to 30-seconds long, all within the Twitter app. Twitter’s Product Director Jinen Kamdar explained that this new feature came as a result of Twitter striving to be more of a visual platform, a shift many companies are taking.

If you’re sharing a video on behalf of your brand, here are some tips to keep in mind to make sure your message is more engaging than your competitors’.

Cut to the chase
Twitter allows videos filmed within the app to be up to 30 seconds long. That may seem like a good amount of time, but getting your key messages packed into that time frame may end up being tricky. Be sure to identify who your target audience is first and think about the message you want them to take away from the video before you start filming. Take a deep breathe, then press record.

Put yourself in the audience’s shoes
When you’re done with the video, ask yourself “Would I watch the whole 30 seconds? Do I understand the message? Is there a clear action item?” Be sure that if you were to show this video to someone who knew nothing about your brand, they would understand the who, what, where, when and most importantly, the why.

Be relevant
Find out who is chatting about topics similar to what your video is about and join those conversations. Include appropriate hashtags and try to engage with influential users. This may take a bit of research, but the benefits are worth it. If you get the message just right, others will share and engage with your content, increasing the amount of exposure the video and your brand receives.

Twitter estimates that there are 284 million users active on the site every month. Having easy access to this massive online audience is a huge benefit brands need to be taking advantage of in this digital age. Don’t get lost in the feed.


Great Place to Work Announces 2014 World’s Best Multinational Workplaces

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This week, Great Place to Work announced its prestigious list of the top 25 best multinational workplaces at a celebration held at Netapp in Sunnyvale. Companies that made this list include Google, SAS Institute, Cisco, Scotiabank, National Instruments, Daimler Financial Services and more.

The companies that were recognized for their outstanding accomplishments and positive work environments have offices located all over the globe. Getting all of these recognized employers and staff members under one roof posed a challenge considering some of these offices are located as far away as Switzerland, Turkey, and United Arab Emirates, just to name a few. Therefore, it was evident from day one of the three-month planning process that the best way to be able to share the event with all parties involved was by utilizing online video.

By filming the event and offering the video online, Great Place to Work was able to eliminate potential issues that could have arose otherwise, such as various travel complications or schedule conflicts. The staff at Great Place to Work worked hand-in-hand with our production team to create a successful event and through that planning and collaboration, those who weren’t able to physically attend the event were still able to feel as though they were a part of the action. Employers and employees  have the benefit of watching it again at their leisure and also have the ability to share it to their network on various channels and social media platforms.

Here is one of the many highlights of the event:

We thank Great Place to Work for allowing us to be a part of the day’s events that paid homage to some outstanding workplaces.

To view the full video, please visit:

Online video consumption

Audiences demand shorter, more concise online video content

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Image courtesy of Shutterstock in cooperation with comScore

Executing your message via online video in a brief and coherent way will increase the likelihood of it being understood and absorbed

Yesterday, my colleague Liam wrote about the ideal length for online video in a post entitled, “Technology is shrinking and so is the average attention span.” The idea of keeping it “short and sweet” in regards to video continues to pop up in conversation and you may find yourself asking why.

With millions of ideas and messages being shared each minute, audiences are continuing to turn to online video for information. The way people utilize online video is constantly changing and the expectations for on-demand, authoritative and easy-to-digest information is at an all-time high with data confirming there are no signs of it slowing down in the foreseeable future.

According to a recent report released by Shutterstock and comScore, 190 million people (61 percent of the U.S. population) watched 75.6 billion videos online in January. These figures clearly show the competition to get your video watched is increasing by the second. Offering brief excerpts or highlight reels (eh hem… can produce both) is a great way to quickly expose your brand or message to an online audience and, hopefully, keep them coming back for more.

Our expert team can help you create a strategy for online video content to best suit your goals. For more information on our services, please visit

nyu-stern-launch Produces NYU Stern Launch Again

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For the fourth year in a row,’s production team, lead by Bob Appel, produced the NYU Stern Launch. Each year NYU welcomes hundreds of incoming full-time MBA students with a orientation that covers workshops, seminars and lectures from leading speakers. The orientation also includes extracurricular activities such as a ferry ride to Ellis Island, as well as, a formal gala dinner.

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Five Reasons Every Issue Deserves an Oxford-Style Debate

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The decline of informed, civil disagreement on public issues, policies, and ideas is well-documented. In media, the explosion of news sources now makes it possible for information consumers to design and build their own hermetic echo chamber where they can exist for long periods without encountering intelligent disagreement. Or take government, where congressional districts are engineered into safe zones and increasingly extreme incumbents speak only to increasingly narrow segments of their voter bases.

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Video Everywhere: Online Video and Digital Marketing

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No matter who you are or what you do, there’s no argument: media (REALLY) matters, especially online video. So much, in fact, that a growing chorus of media experts say we are witnessing a significant turning point in history–a “revolution” even, to use Dachis Group Chairman and CEO Jeff Dachis’ bold words: “The single largest shift in communication history”–wherein our lives are so pervasively saturated with media that we can no longer think of media as external or separate from ourselves. We are always-already mediated. In today’s “media life,” we live in media rather than with it.

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newsitedesign_792x311 Makes Online Video Services Easier

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Excited but overwhelmed by online video? You’re not alone. As the importance of providing online video of your event grows (and it’s growing!), so does its complexity. We understand the stress associated with organizing an event, selling tickets and pleasing sponsors. With all the opportunities online video provides, so many options to weigh and factors to consider, it can be hard to see the forest for the trees.

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