Industry News

Leveraging "Nichefication" with your Video Platform

By | Blog Post, Industry News

You may have heard the term before: “Nichefication.” In his talk “On the Future of TV: Niche is the New Mass” sponsored by partner The Paley Center for Media, Evan Shapiro, President of Participant Television (a division of Participant Media) explains that for producers of video content, “Nichefication” means “the ability to cater content to the audiences you want to reach and being able to build a rich business model around it.”

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