All Posts By

Liz Glazier

CapXTalks, Salesforce Incubator, Startup Conference, and TechConneXt Summit Partner with FORA.tv

By | Press Release

Four companies have partnered with FORA.tv to help fulfill a variety of video production services for technology-centered events. These events include several CapXTalks hosted by Capital One, Salesforce Incubator Series hosted by Salesforce, Start @ A Startup Conference hosted by Business Today, and TechConneXt Summit 2016 hosted by Black Enterprise.

“It’s so exciting to be delivering multi-platform live streaming services to technology companies,” said Bob Appel. “They develop and promote the latest in tech, we deliver the events live to a global audience.”

Capital One hosts a series of discussions called CapXTalks and invites financial planners, entrepreneurs, bankers, and more to discuss all things finance. Capital One wanted these discussions to be available to the public and worked with FORA.tv to live stream a total of six CapXTalks. For several of these events, FORA.tv’s marketing team worked alongside Capital One to identify ways to build awareness and audience. By sending out dedicated newsletters and promoting the events via paid social campaigns before, during, and after each event, more than 7,000 viewers tuned in to CapXTalks.

Knowing the importance of startups and incubators in the tech world, Salesforce organizes seminars that provide insights on how small companies, especially cloud-based, can become customer and community-focused. FORA.tv records these sessions for Salesforce so the organization can use them as learning tools to share in the future. Knowing there is a highly active audience on social media interested in new technology and the startup world, Salesforce utilized FORA.tv’s Boost campaign to promote these engaging conversations on Twitter.

In partnership with Sequoia Capital, Business Today’s Start @ a Startup Conference connects the brightest college students with representatives from startups from across the country for a weekend of educational and recruiting events. FORA.tv recorded sessions at Start @ a Startup Conference so Business Today could share the content with those not able attend the conference. Wanting a way to make new audiences aware and excited about the event next year, FORA.tv worked with Business Today to create a sizzle reel that the organization could use for future promotional materials.

Over the course of two days, Black Enterprise welcomed leaders in the technology community to TechConneXt Summit 2016 and encouraged conversations that would propel the industry. There were a number of informational talks given by professionals, corporate executives, entrepreneurs, and decision-makers that were live streamed using FORA.tv’s expert production team and Brightcove streaming technology. Students from universities across the country were invited to compete in the 2016 BE Smart Hackathon, which was also live streamed. FORA.tv’s marketing team followed along with the live conference to cut and promote the most exciting and informative highlights from the conference via FORA.tv’s Boost social media campaign.

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New York Philharmonic, Orion Health, Constitutional Sources Project (ConSource), California Health Care Foundation, and National Association of Mutual Companies (NAMIC) Sign as New Clients with FORA.tv

By | Press Release

San Francisco — FORA.tv announced today the addition of five new clients – New York Philharmonic, Orion Health, Constitutional Sources Project (ConSource), California Health Care Foundation, and National Association of Mutual Companies (NAMIC).

The New York Philharmonic is in its 175th year, and to celebrate the momentous occasion, the symphony held an Opening Gala Concert under the direction of Conductor Alan Gilbert. Wanting to give fans from all over the world the ability to view the concert and be a part of the exciting event, New York Philharmonic decided to stream the concert via Facebook Live. Knowing FORA.tv has expertise in Facebook Live streaming and the ability to insert real-time graphics, New York Philharmonic turned to the company to facilitate the program’s live stream. More than 75,000 viewers tuned into the dynamic performance in real time.

Orion Health, a global health care platform, held its quarterly company meeting to keep its stakeholders informed of company news and updates. With offices all over the world, Orion Health knew that live streaming the event would give all of its employees and investors the ability to engage with each other during the meeting. FORA.tv applied a password protected gate on a custom Brightcove live stream player to ensure only those invited to join the meeting would have access to the information being discussed on the stream. The organization also took advantage of tlk.io chat technology to promote conversation and engagement from all viewers during the meeting.

With a goal of providing information about constitutional history, ConSource hosted its eighth annual Constitution Day celebration. With prestigious speakers such as Chief Judge of the United States Court of Appeals Judge Robert Katzmann and Pace University School of Law Professor Emily Gold Waldman, ConSource wanted to make the event available to the public and asked FORA.tv to film and live stream the event.

California Health Care Foundation held an Opioid Safety Coalitions Convening to discuss ways communities can take action to fight the epidemic of opioid addiction and how public health officials are approaching the crisis. Wanting to inspire a conversation within the health care community, CHCF made the conference accessible for remote audiences via FORA.tv’s live streaming technology. CHCF also took advantage of tlk.io chat technology to allow viewers to converse and ask questions in real time.

Having worked with FORA.tv in 2015, National Association of Mutual Insurance Companies (NAMIC) turned to the video services company to facilitate its 121st Annual Convention. Over the two day conference, NAMIC employees and stakeholders were able to view the conference via live stream player that was facilitated by FORA.tv and hosted on NAMIC’s website.

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The Atlantic Engages FORA.tv To Live Stream 2016 Flagship Events

By | Press Release

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San Francisco — Bay Area-based video production services company FORA.tv announced today it has been chosen to live stream three important events for AtlanticLIVE , the events branch of The Atlantic. These events include Washington Ideas Forum 2016, WHAT’S NEXT?, and CityLab 2016.

With the goal of bringing journalism to life, AtlanticLIVE presents multiple events each year to explore a wide variety of topics and ideas with innovators, political figures, and thought leaders. The company is choosing to live stream these events to ensure a wider audience can be involved in the conversations taking place on stage, regardless of where they are in the world.

From September 26 to 29, Washington Ideas Forum will host leaders in policy, business, technology, science, arts, and culture as they engage with top journalists about today’s most significant issues. Hosted in partnership with The Aspen Institute, each discussion will focus on the topics and ideas the next president and Congress need to understand.

WHAT’S NEXT? is held each year to reflect the culmination of invention and exploration. Some questions addressed during this event, which will take place on October 4 and 5, are how will new scientific understanding alter the nature of the universe and how will faster mobility impact the speed of life, to name a few. The event will be underwritten and presented with Boeing to celebrate its 100th anniversary.

CityLab 2016, held October 23 to 25, is dedicated to highlighting effective practices in urban governance. Hosted in partnership with The Aspen Institute and Bloomberg Philanthropies, the world’s most creative mayors and city practitioners will gather in Miami to converse about improving cities and analyzing urban strategies that work. FORA.tv will implement its Boost service during this event to share key moments from the event on Twitter and Facebook to increase awareness and engagement on social.

In addition to these events, FORA.tv will be facilitating the live stream for several other Atlantic events including Race + Justice: An Atlantic Summit on September 15 and Access to Power: Energy Equity in California on September 16.

For more information about these events, as well as others hosted by The Atlantic, visit http://www.theatlantic.com/live/events.

VentureBeat, Presence Learning, San Francisco Baking Institute Choose FORA.tv for Live Streaming

By | Press Release

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San Francisco — Three organizations, VentureBeat, Presence Learning, and San Francisco Baking Institute, recently chose FORA.tv to manage and facilitate live streaming during their respective events.

VentureBeat, the leading news source for tech innovation, hosts a series of events during the summer including MobileBeat 2016 and GamesBeat 2016. FORA.tv live streamed MobileBeat 2016, a two-day event jammed packed with pioneers discussing innovative ways to implement AI into technology that consumers use every day. During the event, VentureBeat also utilized FORA.tv’s Boost service, where more than 20 highlights from various sessions were shared and promoted on Twitter and Facebook in real time. VentureBeat was able to quickly repurpose the social highlights by embedding them in several event recap blog posts.

With MobileBeat 2016 being a huge success all around, FORA.tv will partner with VentureBeat again to facilitate both live streaming and Boost during GamesBeat 2016. To learn more about the event or tune into the live stream, visit http://f4a.tv/2a9uX3P.

Presence Learning is a platform that gives students with special needs access to online therapy sessions and training courses. The organization’s executives and staff held an all-hands meeting and wanted a way for all involved, regardless of their physical location, the ability to join the main location’s presentations and proceedings. Using FORA.tv’s expertise and GoToTraining technology, the meeting was an all-inclusive, interactive success.

To celebrate its 20th Anniversary, the San Francisco Baking Institute’s is hosting L’atelier du Pain Serie, or “The Bread Workshop Series.” Since the Baking Institute is charging a fee to access a live stream of the event, they wanted to ensure a seamless purchasing and viewing experience all around. With FORA.tv’s coupon code system, each participant who purchases a ticket to the stream will receive a unique code and have access to both the live stream as well as the content on demand. SFBI will also take advantage of FORA.tv’s Boost service and share highlights from the event on social media.

Hydrocephalus Association, Cheap Chic Weddings, The Beat Museum, and Center for Effective Altruism Enlist FORA.tv For Video Services

By | Press Release

July logosSan Francisco — FORA.tv announced today the addition of four new clients—Hydrocephalus Association, Cheap Chic Weddings, The Beat Museum, and Center for Effective Altruism.

Hydrocephalus Association’s mission is to promote a cure for hydrocephalus, also referred to as water on the brain, while improving lives of those affected by the condition. The organization recently hosted its 14th National Conference on Hydrocephalus and turned to FORA.tv to facilitate the live streaming of several important sessions featured at the conference. The Association also utilized FORA.tv’s Boost campaign to increase awareness of both the conference and the organization’s mission on social media.

Cheap Chic Weddings, a site dedicated to providing advice to people planning a wedding on a budget, recently held its annual Toilet Paper Wedding Dress Contest. Presented by Cheap Chic Weddings and Charmin, the contest featured ten fashion designers who created wedding dresses made primarily out of toilet paper. Cheap Chic Weddings live streamed the contest using FORA.tv’s guidance and technology. FORA.tv also created a highlight reel of the event so the top moments could be seen together in a short, digestible video. With the help of Boost, highlights from the event helped inspire aconversation and buzz on social media.

Located in San Francisco, The Beat Museum is dedicated to spreading the spirit of the beat generation, a group of authors whose work influenced American culture in the 1950s. The Museum recently hosted, “ruth weiss,” an evening dedicated to the work of poet, performer, playwright and artist ruth weiss. Wanting to offer viewers the opportunity to watch ruth’s performance at their convenience on demand, The Beat Museum turned to FORA.tv to capture and post produce the event. The Beat Museum will also take advantage of FORA.tv’s Boost campaign to ensure ruth’s performance generates a conversation on social media.

Center for Effective Altruism will be hosting Effective Altruism Global 2016 this month and turned to FORA.tv to manage the event’s live stream. In addition, the organization has asked FORA.tv to produce a sizzle reel that will highlight the top moments from the event to use for future promotion. Center for Effective Altruism will also be implementing Boost to enhance the event’s presence on social media.

“Our partners are becoming increasingly enthusiastic about our Boost services,” said FORA.tv’s Client Relations and Marketing Manager Liz Glazier. “We know consumers turn to social media to engage with brands now more than ever. Promoting video content on Twitter, Facebook, Instagram, and other social channels is a great way to get your desired message in front of your target audience.”

 

 

A Year in Review with FORA.tv

By | Industry News

As we reflect on the past year, it’s clear that we have seen great change in social and political activism, technology, food trends and much more. Also seeing changes are the channels we use to share and absorb our information. We are now able to specify what we want to learn about, how we want to learn it and when we want to learn it.

With that being said, it’s clear that the power of online video is more important than ever. Read More

How to Avoid Conference and Live Event Mishaps

By | Industry News

In honor of Halloween last week, we posted a blog discussing “horror stories” that can possibly happen before, during and after conferences and events. These included fire alarms going off, a speaker backing out at the last minute, attendees being bombarded with emails following the event and technical malfunctions during webinars. If reading the list made you cringe, be sure to read the following tips so you can avoid these mishaps yourself. Read More

Conference and Live Event Horror Stories: Halloween Edition

By | Industry News
Before the day of a conference, organizers spend countless hours planning and preparing every last detail in hopes the event will go off without a hitch. Sadly, there are some factors out of anyone’s control, like unexpected interruptions and headaches. In honor of Halloween, we’ll share some of the “horror stories” that commonly happen in the conference and event industry. Read More

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