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Julia Aranda

More Videos Where and When We Want Them

By | Industry News

Last week, Nielsen reported that on-demand video has become an increasingly popular content discovery platform. “While on average VOD contributes 4-5 percent in the coveted 18-49 demo, individual shows have seen upward of 15-20 percent increase in viewership from VOD.” Not only are viewers turning to video on demand more, they’re watching a lot more content on mobile devices.

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