All Posts By

Bob Appel

Video Everywhere: Online Video and Digital Marketing

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No matter who you are or what you do, there’s no argument: media (REALLY) matters, especially online video. So much, in fact, that a growing chorus of media experts say we are witnessing a significant turning point in history–a “revolution” even, to use Dachis Group Chairman and CEO Jeff Dachis’ bold words: “The single largest shift in communication history”–wherein our lives are so pervasively saturated with media that we can no longer think of media as external or separate from ourselves. We are always-already mediated. In today’s “media life,” we live in media rather than with it.

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Profits Rise for Conferences and Events (From NYT)

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Profits for conferences and events are on the rise, and many media companies are now getting into the often lucrative events business according to an article in today’s New York Times. Evidence for the popularity of media company produced events: the New York Times is producing 16 events this year, up from one event in 2011; Huffington Post will produce three new events next year; Cosmopolitan two events; Atlantic Media some 200 events a year.

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Leveraging "Nichefication" with your Video Platform

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You may have heard the term before: “Nichefication.” In his talk “On the Future of TV: Niche is the New Mass” sponsored by FORA.tv partner The Paley Center for Media, Evan Shapiro, President of Participant Television (a division of Participant Media) explains that for producers of video content, “Nichefication” means “the ability to cater content to the audiences you want to reach and being able to build a rich business model around it.”

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