Press Room

Oct 14, 2011
Def Jam with Russell Simmons & Rick Rubin: Live from the New York Public Library On FORA.tv, Friday, October 14, AT 7:00PM EDT

San Francisco, CA (PRWEB) October 14, 2011

FORA.tv, the leading online destination for video programs from the world's best conferences and events, today announced a free live broadcast occurring tonight, Friday, October 14, that will feature hip hop pioneers and founders of Def Jam Recordings Russell Simmons and Rick Rubin. Simmons and Rubin will join in conversation with Paul Holdengraber from the New York Public Library this Friday, October 14, 2011 at 7:00pm EDT on FORA.tv. The conversation marks the publication of the new book, Def Jam Recordings, which looks at the first 25 years of the ground breaking record label.

The sold out event can be viewed via a free live stream on the FORA.tv website at: http://fora.tv/live/nypl/def_jam_simmons. Following the live stream, the event can be viewed for free on demand at FORA.tv.

Def Jam Recordings is a comprehensive history of the first major hip-hop label. Founded by Russell ‘Rush’ Simmons and Rick Rubin in 1984, the label’s first office was Rubin’s New York University dorm room. Def Jam led the way in transforming hip-hop from a projects-based art form to a popular phenomenon. Def Jam is responsible for launching and sustaining the careers of musicians such as Jay-Z, LL Cool J, Run-DMC, Public Enemy and The Beastie Boys. Both Simmons and Rubin have now left Def Jam to pursue successful careers in and away from music; but their creative legacy remains at the heart of the label's modern-day identity.

FORA.tv will present this live video broadcast in partnership with the New York Public Library’s 'LIVE from the NYPL' public programs. Curated by director Paul Holdengräber, 'LIVE from the NYPL' offers provocative conversations, real debates, and inspiring conversations.

About FORA.tv
FORA.tv is the leading online destination for video programs from the world's best conferences and events. With more than 10,000 free and fee-based videos, FORA.tv has the web's largest collection of programs that feature the people, issues, and ideas changing the world. FORA.tv helps hundreds of organizations including the Aspen Institute, the Economist, the New York Public Library, and Wired expand the audience for their events. FORA.tv has been named a Top 50 Web Site by TIME, and a Top Education Site by The Telegraph. FORA.tv is funded by a select group of investors led by William R. Hearst III and is based in San Francisco. For more information, visit http://fora.tv.

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