Agreement brings “smart video” to WIRED.com audience and advertisers
SAN FRANCISCO--(February 20, 2009)--FORA.tv, the Web’s top site for videos about the people, issues, and ideas changing the world, today announced a partnership for an online video channel with WIRED.com, the most influential source for tech news on the Web. The agreement creates a FORA.tv channel on WIRED.com: http://www.wired.com/video/foratv
, and will feature videos about the day’s most important technological, science, business, and cultural issues – all gathered from leading thinkers, institutions and conferences.
"FORA.tv is what you'd get if Youtube went to Harvard," said WIRED.com editor in chief Evan Hansen. "This deal will give WIRED.com readers front row access to some of the smartest people on the planet."
“FORA.tv is thrilled to be working with WIRED.com,” said Blaise Zerega, FORA.tv CEO and President. “Our video content is a natural fit for WIRED.com’s smart, thought leader audience and brand name advertisers.”
With strong content partners ranging from the Aspen Institute to Georgetown University, FORA.tv has assembled the Web’s largest library of smart, issues-oriented video and is reshaping the way audiences discover and engage with media. The company is helping drive the transformation of video consumption as it evolves from early, mass appeal YouTube clips, to full television episodes and movies on such sites as Hulu, to a broad range of highly-segmented offerings. In this new world of vast content choices, 70 percent of online viewers are watching video from the news and current events categories.
Today’s announcement follows the successful redesign of the FORA.tv site. The new design and social features make it easier to find, view, and share video, and are expected to further boost FORA.tv’s monthly traffic growth, which has increased 340% over the last six months.
FORA.tv helps intelligent, engaged audiences get smart by allowing users to find, enjoy, and share videos about the people, issues, and ideas changing the world. FORA.tv gathers the Web’s largest collection of unmediated video drawn from live events, lectures, and debates going on all the time at the world's top universities, think tanks and conferences, and presents this provocative, big-idea content for anyone to watch, interact with, and share – when, where, and how they want. With a community of savvy users and an extensive, growing library of smart videos, FORA.tv is at the forefront of the ongoing integration – and transformation – of the traditional media, TV, cable, and online industries from mass-market to high-quality, high-value content. FORA.tv was founded in 2005 and is funded by a select group of investors including William R. Hearst III and Adobe Ventures.
WIRED.com is an award-winning pioneer of web publishing that covers where change is happening today and makes predictions on tomorrow. This perspective is invaluable for business thought leaders and cultural tastemakers who turn to WIRED.com for breaking news on the innovations that are shaping the future. WIRED.com prides itself on having authoritative journalism, superior design, future focus and a passionate community of engaged readers. Launched in 1997, the site is required reading for exclusive, original news chronicling change through innovation focusing largely on the worlds of energy, health, politics, art, business and entertainment. As new innovations become mainstream, WIRED.com uncovers the products, people, and ideas that shape the future.