Produce. Distribute. Monetize.

FORA.tv's professional production and presentation of Academy lectures expands our audience reach and the impact of our educational efforts by more than 25 times what we can achieve from our live audience alone. I especially appreciate their use of edited highlights to attract new viewers and encourage our virtual audience to dive deeper into the exciting world of science.
Gary Sharlow
Manager of Adult Learning Programs, California Academy of Sciences

Co-Marketing and Promotion Services

Benefits:

  • Reach audiences defined by their interests — not geography
  • Increase awareness through custom outreach to social media and bloggers
  • Generate more engagement with subscription options, lead generation and more
  • Drive more in-person attendance with online video

We'll collaborate with you to define a co-marketing and promotion strategy for before, during, and after your event. We've got deep experience in connecting with online communities and developing new audiences for conferences and events.

"We'll help you determine your objectives for online video distribution, whether that means just reaching more of the right people—those interested in your content-or also generating incremental revenue from live and on-demand pay-per-view access and sponsorships."

Hartley Riedner

Manager, Marketing and Partner Relations

Co-Marketing and Promotion Services

We believe that great ideas are being expressed everyday, at conferences and events everywhere. But unless you're physically in attendance, you miss them. We work with conferences and events – like yours – to help deliver these ideas to smart, engaged audiences around the world. The FORA.tv audience is a sum of our conference and event partners' audiences, representing a highly sought-after demographic consisting of leaders of thought and industry, individuals of high net worth, people with post-graduate degrees – a group that is slightly older – and wiser, than the Internet norm.
FORA.tv over-indexes against Internet Average
  • "older" age groups
    • 18-24, 1.43x
    • 25-34, 1.14x
    • 35-44, 1.13x
    • 45-54, 1.08x
  • affluent households
    • $100-150k, 1.07x
    • $150k+, 1.26x
  • advanced education levels
    • college degree, 1.16x
    • grad school, 1.67x
  • FORA.tv performs above the Internet average interests for nonprofit (2.1x), science & technology (3x), reference (1.8x), online trading (1.8x), and regional/local news (1.8x)
(from Quantcast and comScore)

Each Full-Service Production Package includes:

  • Creation of Co-Marketing Plan
  • FORA.tv homepage listing
  • FORA.tv blog posts about your event
  • Promotional placements in FORA.tv newsletter
  • Co-Promotion of your event via Facebook and Twitter
  • Distribution of event highlights to the FORA.tv partner network
  • Exposure of the event programs to the FORA.tv editorial rotation
Also Includes:

Additional Services

Depending on the scope of work, we also provide the following options on an a la carte basis. Don't see what you're looking for? Please contact us for more information.
  • Paid search campaigns
  • Advertising on third-party sites
  • Email list rentals
  • Print advertising
  • Leave-behind collateral
  • Speaker and sponsor communication
  • Press and blogger outreach
  • Coordinated Twitter campaigns
  • Coordinated Facebook campaigns
  • Creative design services

FORA.tv Partner Generated Content System

Do you have an existing library of videos that you would like to showcase on FORA.tv? Our proprietary Partner Generated Content (PGC) System enables approved conference and event organizers to upload videos to the FORA.tv site. Please click here for more information.
FORA.tv’s PGC System offers:
  • Fast and easy video uploads to FORA.tv
  • Dedicated Partner Channel for viewing your video programs
  • Unlimited storage, hosting and playback of your videos on FORA.tv AND on your site
  • Placement of your videos among programs from the world’s best conferences and events
  • Increased audience reach with social media tools and search engine optimization (SEO)

Receive a free copy of our
white paper today!
Conference and Event Video:
A Winning Strategy
Learn how the right online video
strategy will help you reach larger
audiences and increase revenue.

415-868-4310 ext. 201
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