Sandra de Castro Buffington, Director of Hollywood, Health & Society, USC Annenberg Norman Lear Center, shares how genetic storylines in Hollywood help improve health worldwide.
Buffington is introduced by Marnie Gelbart, Director of Program Development and National Initiatives, Personal Genetics Education Project (pgEd), Harvard Medical School.
Sandra de Castro Buffington
Sandra de Castro Buffington is director of Hollywood, Health & Society, a program of the USC Annenberg Norman Lear Center that leverages the power of the entertainment industry to improve the health and well-being of people worldwide. Sandra provides resources to leading scriptwriters and producers with the goal of improving the accuracy of health-related storylines on top television programs and films, resulting in more than 565 aired storylines over the span of three years. Funded by the Centers for Disease Control and Prevention, The California Endowment, the Bill & Melinda Gates Foundation and the Skoll Foundation, among others, the program recognizes the profound impact that entertainment media have on individual knowledge and behavior. For her work, Sandra was named one of the "100 Most Influential Hispanics" in America by Poder Magazine.
Marnie Gelbart, Ph.D. is the Director of Program Development and National Initiatives at the Personal Genetics Education Project (pgEd) at Harvard Medical School. Marnie is leading initiatives for advancing national awareness about the benefits as well as ethical, legal, and social implications of knowing one's genome. She is the scientific advisor for pgEd's curriculum and leads professional development trainings and classroom workshops for teachers and students. Marnie serves on the educational advisory committee for the upcoming genomics exhibit at the Smithsonian. She organizes the annual GETed Conference, bringing together leaders in genetics education to launch actionable strategies for ensuring that all individuals "GET educated," and is developing the upcoming Map-Ed app to infuse a viral energy into genetics education.