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The State of Retail in a Digital World

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WWD Digital Forum 2013 Winter Session

Fairchild Fashion Media

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Miki Berardelli

Since joining Tory Burch as Chief Marketing Officer in 2009, Miki Berardelli has been responsible for global marketing, public relations, CRM, and e-commerce.

Prior to joining Tory Burch, Ms. Berardelli was Senior Vice President of Marketing at Ralph Lauren, where she spent nearly eight years developing and leading multichannel marketing strategy for the retail businesses.

Earlier in her career, Ms. Berardelli held positions at

Limited Too/Tween Brands, Experian North America,

and McMillan Associates.Ms. Berardelli is actively involved in Shop.org, the digital division of the National Retail Federation, where she is currently serving her third term on the board of directors as Chairman. In 2011, she also joined the board of directors for Giggle Inc., a multichannel baby products and lifestyle retail brand.

Ms. Berardelli earned a bachelor’s degree from the University of Iowa and a master’s degree from Northwestern University. She was recognized in 2011 as one of the “Top Women in Cross-Channel Retail.”

Matthew Berglass

Matthew Berglass is President of Berglass+Associates, an executive search firm serving the retail industry in both the traditional brick-and-mortar and pure-play digital spaces.

Since joining the firm in 1994, Mr. Berglass has focused

on helping retail, wholesale, and digital/direct companies

evolve into omnichannel brands through his recruiting

efforts. With such notable placements as Sharen Turney

as Chief Executive Officer of Victoria’s Secret Direct and

Michael MacDonald as Chief Executive Officer of DSW,

Mr. Berglass has demonstrated his expertise in matching

executive talent with brands and retailers poised for growth.

Prior to joining Berglass+Associates, Mr. Berglass spent

five years at Liz Claiborne Inc., where he participated in

the Careers in Management executive training program.

Following that, he served as a sales and marketing executive for two of the company’s divisions—Women’s Sportswear Collection and LizWear Casual Denim.

Outside of the office, Mr. Berglass is a registered USA

Boxing Amateur competitor. His passion for giving back

has included working with the not-for-profit educational

support organization A Better Chance, an organization

that encourages the development of young and

underprivileged athletes engaged in the sport of boxing.

Michael Burgess

Michael Burgess is President of Saks Direct, the online

channel of Saks Fifth Avenue. Saks Fifth Avenue is renowned as an arbiter of modern style, offering the finest designer collections for men and women, as well as accessories, cosmetics, and gifts.

Previously, Mr. Burgess served as Executive Vice President of the Consumer Division of FTD, and prior to that as Vice President and General Manager, Internet Business, of Teleflora—both leaders in the online floral and gifting category.

He began his business career at McKinsey and Company, where he led and served on teams providing strategic management services to several Global 500 companies in a variety of industries.

Mr. Burgess earned his bachelor of commerce in finance and his bachelor of laws from the University of New South Wales in Sydney, Australia. He received his M.B.A. from the Stanford Graduate School of Business.

Multichannel Retailing: Building a Seamless Brand

02 min 35 sec

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Miki Berardelli, CMO of Tory Burch, and Matthew Berglass, President of Berglass + Associates, discuss the difficulty in managing all the sides of a brand, including retail, online, and mobile stores.
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45 min 43 sec

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