Heather Park, Director of Digital Media at NARS Cosmetics, shares how NARS is keeping Andy Warhol socially simple.
Jennifer Hyman is Chief Executive Officer and Co-Founder of Rent the Runway, a business that delivers “Cinderella experiences” by enabling women to rent designer dresses and accessories for the special occasions in their lives. Since Rent the Runway’s 2009 launch, Ms. Hyman has managed all areas of the business including technology, fashion, sales, marketing, operations, customer service, and team management, while also serving as a company spokesperson.
Ms. Hyman co-founded Rent the Runway with her Harvard Business School classmate Jennifer Fleiss. After receiving approximately $31 million in venture capital, they quickly built the company to include three million members, more than 180 employees, and 160 designer brands.
Ms. Hyman was named the Chief Marketing Officer of
Fortune magazine’s “Executive Dream Team,” included in Crain’s New York Business “40 Under 40 Class of 2012,” Fortune magazine’s “Most Powerful Women Entrepreneurs,” and “40 Under 40,” and Fast Company’s “Most Influential Women in Technology.”
Previously, Ms. Hyman was Director of Business Development at IMG, where she focused on the creation of new media businesses for IMG's Fashion Division. She also ran an online advertising sales team at WeddingChannel.com and was an in-house entrepreneur at Starwood Hotels, creating Starwood’s first wedding business.
Ms. Hyman received her B.A. from Harvard University and M.B.A. from Harvard Business School.
Over the course of her 10 years in the beauty industry,
Heather Park has transitioned from traditional beauty
publicist to digital media specialist. Beginning at Mario
Badescu and Revlon Inc., Ms. Park went on to shape the
social and digital strategy for MAC Cosmetics in 2007.
In 2010, Ms. Park joined Momentum Worldwide as a Senior Social Media Strategist, working on such accounts as Sony Pictures, American Express, Verizon, and Hyundai. She re-entered the beauty world in 2011 as Director of Digital Media for NARS Cosmetics, overseeing the brand’s global initiatives across social media marketing, digital advertising, and digital PR. In just over one year, Ms. Park has brought NARS to a level of recognition as an industry leader in the digital space.
From strengthening the brand’s presence among existing digital platforms to launching new channels such as Pinterest and Instagram, she has spearheaded NARS’ global digital expansion, extending across 10 international markets this year.
Alicia Sontag is Senior Vice President of Global Marketing for Bobbi Brown Cosmetics at Estée Lauder Companies (ELC). In this role, she leads marketing for one of the corporation’s most innovative cosmetics brands.
Ms. Sontag began her career at McKinsey and Company,where she advised clients on a variety of strategic, marketing, and operating issues. She joined ELC in 2002 as Director of Global Strategy for Clinique and was soon named Executive Director, Global Skincare Marketing. Later, she became Vice President, Clinique North America Marketing.
In 2007, Ms. Sontag left Clinique to join Ojon as Vice
President, and she worked on this newly acquired brand for ELC by driving the strategy and brand architecture, growing alternate channels like Sephora and QVC, launching new markets, and supporting integration. In 2009, she left Ojon to join Bobbi Brown Cosmetics and was named to her current position one year later.
Ms. Sontag has supported Bobbi Brown’s double-digit
growth with over performance in key regions such as Asia and the Middle East. She has applied her strategic and innovative approach to marketing to define and drive brand strategy across key areas. Ms. Sontag launched the brand’s first-ever consumer engagement campaign, Pretty Powerful, and has played a key role developing its first-ever celebrity spokesperson campaign with Katie Holmes.
Ms. Sontag is a graduate of the Wharton School, and earned her M.B.A from Harvard Business School.