Richard Florida: Why Creativity Is the New Economy

Richard Florida

Richard Florida is the author of several books, including his most recent The Great Reset, which explains how new ways of living and working will drive post-crash prosperity, and the global best-seller The Rise of the Creative Class. He is a senior editor for The Atlantic and a regular CNN contributor. Florida is one of the world’s leading public intellectuals on economic competitiveness, demographic trends, and cultural and technological innovation. International diplomats, government leaders, filmmakers, economic development organizations, and leading Fortune 100 businesses have benefited from his global approach to problem-solving and strategy development. In addition to several other books, Florida has written for many publications, including The New York Times, The Wall Street Journal, and The Washington Post. He has been appointed to the Business Innovation Factory’s Research Advisory Council and was recently named European Ambassador for Creativity and Innovation.