Rob Norman, Chief Digital Officer, GroupM Global

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Rob Norman, Chief Digital Officer, GroupM Global

27 min 32 sec

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• Real Time Optimization: Advertising and Winning Now

  02 min 09 sec

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  Rob Norman, Chief Digital Officer of GroupM Global, discusses the effect of real time optimization on advertising and the shift from long term to short term gain. 
  

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  27 min 32 sec

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