Revlon's Julie Marchant-Houle shares the experience of living a week in the life of real-time marketing.
Big Data-you can barely walk past a newsstand without seeing those words emblazoned on magazine covers. But does Big Data represent a big change or a big cliché? Revlon has voted for big change! As consumers grow evermore connected, generating evermore moments of interaction with media properties, brands and each other, savvy marketing organizations like Revlon's have evolved quickly. In Revlon's case, it has adapted by using real-time analytics and insights from social data to connect to its consumer. The result has been more effective marketing spend across the entire campaign process, a surge in engagement, and consumer enthusiasm for the 80 year-old cosmetics company. Join Revlon's Vice President for Marketing and Global Portfolio Leader, Julie Marchant-Houle, in conversation with Networked Insights CEO Dan Neely, about the ingredients of a modern marketing organization and how Revlon used real-time intelligence to connect with its customers.
VP Marketing and Global Portfolio Leader - Revlon
CEO - Networked Insights
Julie Marchant-Houle is VP Marketing and Global Portfolio Leader for Revlon.
Dan Neely is Networked Insights’ founder and CEO. He has over 10 years of management, operational, and entrepreneurial experience with technology, manufacturing, and services companies. He understands the challenges companies face in gathering relevant, real-time insights about their customers.
Previously, he served as Scient’s director of strategy. Scient was the fastest growing services company in history. Before Scient, he worked on the team that launched esurance, the first online insurance company.
Dan has been a visionary and a leader in social media analytics since the beginning. He has been quoted as an expert resource in The New York Times, Los Angeles Times, USA Today, iMedia Connection, and TechCrunch and has appeared on Fox Business News.