A panel of business, marketing, and digital experts go inside the powerbrokers, Amazon, Apple, Facebook, and Google.
The lines between platforms are getting sharper and harder to cross. With iOS6, Apple disabled Google Maps and the YouTube app. Amazon and Google are squaring off against each other across territory as varied as books, video and mini-tablets. Meanwhile, Facebook aims to be the connective tissue between you and the entire internet and is moving quickly into search, Google's territory. None of these digital giants operates a TV network, runs a newspaper or publishes content in the traditional sense, but all want to see big TV money flow into their advertising offerings. And all of them are starting not to play nicely with the others, which can make it harder to craft a media strategy that includes one or all of these companies and their dizzying combination of reach, user engagement, design and technological innovation. Join a high-powered conversation that brings together thought-leaders from brands, agencies and business to explore how these companies are transforming media, marketing and advertising.
Hear industry leaders dissect the roles these new power brokers play-and who might be the next entrant
Learn how advertisers and agencies are integrating these platforms into their strategies
Get the inside scoop on whether TV has anything to worry about
Executive Editor - CNET.com
Chief Storyteller, Senior VP of Marketing - SAP
Global Chief Marketing Officer - MediaCom
Chief Marketing Officer - MEplusYOU
Owner - The Dallas Mavericks
Since Mark Cuban purchased the Dallas Mavericks on Jan. 4, 2000, the face of the organization has changed dramatically. Under his leadership, the team’s home games have become more than just an ordinary NBA event – they have become a total entertainment experience. The party atmosphere he helped instill with the return of the “Reunion Rowdies” has carried over into the creation of the “Mavericks ManiAACs” at AmericanAirlinesCenter.
Cuban’s whatever-it-takes attitude and commitment to winning have grabbed everyone’s attention. From his first introduction to the team to the end of his first season as owner, the players responded with a 31-19 record, including a 9-1 mark in April. The organization’s upward trend has continued since. Dallas and San Antonio are the only teams to have won at least 50 games in each of the past 10 seasons.
In 2006-07, the Mavericks won a franchise-high 67 games and posted the NBA’s sixth-best record in history. Dallas won 60 games in 2002-03 and 2005-06, advancing to the Western Conference Finals in both seasons. The Mavericks also made the franchise’s first appearance in the NBA Finals in 2006. Cuban has been successful in bringing a sense of pride and passion to Mavericks fans – presenting himself as the ultimate role model, cheering from the same seats he has had for many seasons. He is the first owner in team sports to encourage fan interaction through e-mail. It was through this personal touch that fans throughout the Metroplex, and around the world, began to notice Cuban’s energetic personality and take notice of the Mavericks. He has personally responded to hundreds of thousands of e-mails. Several suggestions from fans have led to innovative changes.
Prior to his purchase of the Mavericks in Jan., 2000, Cuban co-founded Broadcast.com, the leading provider of multimedia and streaming on the Internet. Broadcast.com was sold to Yahoo! Inc. in July of 1999. MicroSolutions, a leading national systems integrator, was co-founded by Cuban and partner Martin Woodall in 1983 and later sold to CompuServe.
Today, in addition to his ownership of the Mavericks, Cuban is the owner and chairman of HDNet, the world’s only all high-definition national television network.
Stephanie Fierman was named MediaCom’s first worldwide Chief Marketing Officer in May 2012. In this role, Fierman is responsible for leading and integrating MediaCom’s marketing and communications efforts across all geographies.
Fierman brings over 20 years of integrated marketing and business development experience to her post. She has held senior leadership roles at major multinational corporations, including Citigroup, JPMorgan Chase and Time Warner. Prior to joining MediaCom, Fierman ran her own consultancy, working with clients such as SAP, Equifax and NBC Universal. Previously, she was founding CMO and General Manager of New York operations for Revolution Money.
Fierman is a Harvard Business School Baker Scholar, and is actively involved in numerous industry organizations as well as the social media community, where she routinely appears on lists of the top 100 global CMOs on Twitter.
Julie Roehm is the Chief Storyteller, SVP Marketing for a new team called Customer Central at SAP. In this role, she is helping SAP humanize its brand by telling the story of what SAP does to help its customers Run Better and improve people’s lives through the telling of the stories of SAP’s work with its customer’s and the impact that SAP has not only on those customers but on their customer’s customer as well. Previous to this role, via her consulting firm, Backslash Meta, LLC, Julie consulted for a host of companies in a marketing strategy and execution capacity. The companies include large media companies, ad agencies, interactive television technology companies, financial services, private equity, Fortune 100 companies, automotive, start-ups and others. She is on the boards of many of these start-up companies and is a speaker at conferences as well as the FBI Academy at Quantico. Prior to her 5 year stint as an entrepreneur and owner of her consulting firm, Ms. Roehm was most recently the Sr. Vice President of Marketing Communications for Wal-Mart Stores. Here she helped to establish the marketing organization and to lead the agency review. Prior to this, Julie was the Director of Marketing Communications for Chrysler Group with responsibility for all branded communication efforts for the Chrysler, Jeep ® and Dodge brands. Ms. Roehm’s responsibilities include marketing communications strategy development and measurement; agency management; media purchasing and creative; auto shows, branded events, sponsorships and partnerships; interactive media and gaming, customer relationship management, merchandising and licensing, and dealer advertising association communications.
Ms. Roehm has been lauded for her successful efforts in moving the marketing industry’s perception and consciousness regarding media mix and stale industry practices, particularly as it pertains to the media buying and selling process where she proposed a new market driven process based upon the NASDAQ system.
In 2004, Julie was named as the Marketing All-Star for 2004 by Automotive News, Automotive Marketer of the Year by Brandweek and Working Mother’s Top 25 Women of 2004. This was succeeded by an initiation into the AAF Advertising Hall of Achievement for outstanding performance in the field of marketing and advertising to executives under 40 years old. In 2005, she was inducted into the Automotive Hall of Fame and was noted as a Top 100 Most Influential Women in the Automotive Industry. Also, in November of 2005, Chrysler was named Interactive Marketer of the Year by Ad Age, under Julie’s leadership. Finally, in 2006, Julie was named as runner-up Corporate Media Executive of the Year by the Delaney Report and was awarded with the University of Chicago’s Graduate School of Business “Distinguished Alumni” award.
A pioneering, inspiring, strategic advisor, Ian Wolfman is well-known throughout the industry as a leader who ignites innovative marketing initiatives across many of the world’s most accomplished brands. As the chief marketing officer for MEplusYOU, Ian leads the marketing, public relations and business development functions with prescient marketplace awareness.
For nearly 20 years, Ian’s expertise has led to successful ventures that include founding the Web’s first online events and promotions company, and creating an online music company that ultimately became the emerging artists’ channel on Kazaa during the height of the network’s success. His ingenuity in the online music industry helped pave the way for subsequent digital micropayment models including iTunes. Today, Ian focuses on facilitating a similar shift in the practice of marketing, which is happening across all industry verticals.
At MEplusYOU, Ian has cultivated and strengthened relationships with the agency’s clients and industry luminaries – including Procter & Gamble, The American Diabetes Association, Sharp, Samsung Mobile, Hasbro, The A&E Network, Omni Hotels, RadioShack, Pizza Hut, The Coca-Cola Company, 7-Eleven, Pfizer and Johnson & Johnson. Ian’s leadership has contributed to the agency receiving top industry acclaim: Forrester Groundswell Award for P&G’s Secret, Forbes Best Branded Mobile Applications, the Effies, ADDY’s and the number-one spot for strategy among 18 participating agencies in Forrester’s Wave report.
Outside of MEplusYOU, Ian lends his leadership prowess as a board and committee member of organizations, including HootSuite, Blue Calypso, Inc., The Academy of Short-Form Arts and Sciences, DMG’s ad:tech, iMedia, American Diabetes Association and iMoms. Speaking engagements include The CMO Executive Summit, Forrester Research Forums, AdvertisingAge events, Columbia Business School’s BRITE marketing leadership conference and Cannes Lions Festival. Also, Ian takes his knowledge into the classroom as a professor of marketing at the MBA level for SMU Cox School of Business.
Ian received an MBA from the Cox School of Business at SMU and a Bachelor of Science in corporate communications from the University of Texas.
Molly Wood is executive producer and host of Always On at CNET.com, and author of the Molly Rants column at CNET News.com. Molly’s expertise and passion for the world of technology makes her an informed analyst who uses wit, humor and, sometimes, brutal honesty to explain the business of tech and the latest in consumer electronics.
Tim Armstrong, CEO and Chairman of AOL Inc., shares what he is most excited about in the new media evolution. Armstrong believes that women designers and engineers will hold a larger stake in the internet's development.