L'Oreal shares their marketing vision and commitment to beautiful marketing innovation.
Meet the Next-Gen Versions of Monster, BabyCenter, Gilt & eVite
With the advent of cloud computing and the costs of founding a new business plummeting we're in an exciting new startup cycle. And if you ask a startup CEO about the revenue model for her new company, the odds are that at some point you'll hear the word "advertising." But some startups don't have the opportunity to create good, collaborative dialogs with actual advertisers-and that's why L'Oreal's embrace of exciting new technologies is important for brands and startups alike.In this morning's session, you'll hear from L'Oreal VP of Digital Strategy and Innovation Digital Rachel Weiss about how the company works with startups and why, how young companies can best pitch L'Oreal, and what really just doesn't work. Rachel will be joined by a series of special startups guests, and the conversation will be moderated by industry thought leader Samantha Skey. Don't miss this exciting discussion!
Key Takeaways:
What are the biggest challenges and opportunities for brands and startups?
How does a big brand inculcate innovation while still staying true to its heritage?
What are the best outcomes for brand and startup alike?
Moderators:
Samantha Skey
Interim CMO - GoodSearch
Rachel Weiss
VP, Digital Strategy and Innovation - L'Oréal
Presenters:
Alisa Volkman
Co-Founder - Babble
Kathryn Minshew
Founder and CEO - The Daily Muse
Alexa Hirschfeld
Co-Founder - Paperless Post
Katia Beauchamp
Co-Founder - Birchbox
Bio
Katia Beauchamp
Katia Beauchamp is the Co-Founder of Birchbox, the discovery commerce company changing the way women and men women shop for beauty, grooming and lifestyle products. Through its multi-channel platform, the Birchbox experience features personalized sampling, informative editorial content and a hand-picked online store.
Katia began her career as an entrepreneur after graduating from Harvard Business School in 2010, where she met Hayley Barna, her Birchbox Co-founder. Prior to founding Birchbox, Katia worked in structured finance and commercial real estate. A native Texan, Beauchamp has a master’s degree in Business Administration from Harvard Business School and a bachelor’s degree in International Studies & Economics from Vassar College.
Alexa Hirschfeld
Alexa has been recognized as one of Fortune’s “10 Most Powerful Women Entrepreneurs” and was one of Fast Company’s “Most Influential Women in Technology” in both 2010 and 2011, and was named a New York Venture Fellow in 2012 by the New York City Economic Development Corporation. She received a A.B. in Classics from Harvard College in 2006.
Kathryn Minshew
Kathryn Minshew is founder and CEO of The Daily Muse.
Samantha Skey
Samantha Skey works with top consumer internet companies to build scalable business models amid rapid growth.
As Chief Revenue Officer for Recyclebank, a New York City-based clean web company, Skey built the company’s advertising and rewards strategy to serve thousands of brands. Recyclebank motivates and rewards green actionsamong mainstream consumers.
Skey was Chief Marketing Officer at Passenger, Inc., a social software company providing online community for consumer brands, where she remains an advisor. Prior to Passenger, Skey was Executive Vice President of Strategic Marketing at Alloy Inc. She has served in management positions at the Walt Disney Company and CNET and started her digital career at Interactive Imaginations’ award-winning Riddler, one of the web’s first real-time,multi-player, reward-based gaming sites.
A frequent presenter and commentator for digital and advertising business and trade media, Skey lends free time to consult leading organizations in driving social impact through digital engagement. She holds a BA in Comparative Literature from Hamilton College.
Skey sits on the advisory board of The Bronx Academy of Letters, YouthNoise, ad:tech and SmartyPants Ltd.
Alisa Volkman
Alisa Volkman co-founded Babble with her husband, Rufus Griscom, in December 2006. Prior to that she served as Vice President of Sales and Marketing at Nerve Media from 2001- 2008, during which time she grew advertising into Nerve’s largest source of revenue. Prior to joining Nerve, she was a story editor at Julia Roberts's Shoelace Productions, an assignment editor at CNN in Atlanta and a slave at Oliver Stone's Illusion Entertainment in Los Angeles. Alisa and Rufus have three sons, Declan, Grey and Rye.
Rachel Weiss
Rachel Weiss is an award-winning digital professional with over 17+ years’ experience. As Vice President of Digital Strategy and Innovation at L’Oréal USA, she is responsible for digital marketing, social media strategy, and new digital business ventures and partnerships. Ms. Weiss also chairs L’Oréal’s Women in Digital program. Launched in 2012, Women in Digital is an initiative that celebrates and nurtures women working in technical and digital roles by promoting the design of new and innovativetechnologies that will address the needs of the beauty industry with technology created by women andfor women. Additionally, Ms. Weiss oversees digital strategy for the company’s professional salon brands which include Redken, Kerastase, Matrix, Shu Uemura Art of Hair, L’Oréal Professionnel, Pureology and Mizani. Her responsibilities also include working with SalonCentric, L’Oréal USA’s distribution company for all professional brands, tools and stores.Before joining L’Oréal USA, Ms. Weiss was Vice President, eBusiness, at Citi Cards where she developed New Customer Acquisition strategies via emerging digital opportunities for all consumer portfolios. This included creating the first mobile and social platforms. Prior to this Ms. Weiss worked at Wiley Publishing where she oversaw online consumer marketing, brand optimization, advertising revenue development and online retail marketing programs for the publisher of Frommer’s, Cliff’s Notes and For Dummies. Ms. Weiss is a self-taught digital maven who began blogging to promote a stand-up career in comedy in the mid 1990s. In 1997, she shared her thought essays on her first blog Weissworld. Hired as a senior writer on the now-defunct cult website Ironminds.com, she currently blogs and podcasts Beware of the Babylon (www.bewareofthebabylon.com) and was an original founder of the New York City Podcasting Association. Having held creative positions at Sony Pictures and Miramax films, Ms. Weiss features a rare blend ofsolid digital, brand and entertainment experience. She received her M.A. in Cinema Studies at Tisch School of the Arts, New York University and her B.A. in Comparative Literature and Creative Writing at Hamilton College. Ms. Weiss resides in New York City.
Rachel Weiss-Berger
Rachel Weiss-Berger is the project director for Global Day of Jewish Learning.
