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Charlie Cook and Others: Election 2012, Analyzing Results

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National Journal 2012 Day After Election Conference

National Journal

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Partner:: National Journal
Location:: Ronald Reagan Building
Washington, D.C.
Event Date:: 11.07.12
Speakers:: Alex Bratty,; Charlie Cook,; Margie Omero
Tags:: republicans; democrats; barack obama; mitt romney

Summary

Charlie Cook analyzes the results of the 2012 Presidential Election. Moderator

Charlie Cook, Editor and Publisher, Cook Political Report

Panelists

Alex Bratty, Partner, Public Opinion Strategies
Margie Omero, President, Momentum Analysis

Bio

Alex Bratty

Alex Bratty is a partner with Public Opinion Strategies, a national corporate and public affairs survey research firm with clients that include Fortune 500 companies, trade associations, government entities, and non-profit organizations. Since joining the firm in 2003, she has managed hundreds of qualitative and quantitative projects, helping clients understand public opinion and developing a strategy for communicating their positions.

Much of Ms. Bratty’s work has been focused on message and brand development, not simply monitoring public opinion, but creating messages to defend and promote her client’s image and interests on complex policy issues. A trained and certified focus group moderator, Ms. Bratty moderates approximately 50 groups annually and has conducted numerous one-on-one interviews. She also has over a decade of experience in qualitative research, including print and electronic media advertising testing.

Ms. Bratty has extensive experience in polling for the news media. For six years she was part of the team that worked on the NBC News/Wall Street Journal national poll, a flagship survey that is widely regarded as a barometer of American opinion. Prior to joining Public Opinion Strategies, she worked as an audience research and business development manager for MSNBC. Originally from Northern Ireland, Ms. Bratty received her bachelor’s degree in business studies and French from Edinburgh University in Scotland, followed by her MBA from Villanova University.

Charlie Cook

Charlie Cook is editor and publisher of The Cook Political Report and political analyst for National Journal, where he writes two weekly columns. He also writes a regular column for Washington Quarterly, published by the Center for Strategic and International Studies, and is a political analyst for NBC News. Widely regarded as one of the nation’s leading authorities on U.S. elections and political trends, Mr. Cook has appeared on the ABC, CBS, and NBC evening news programs, as well as on Good Morning America. In 2010, he was a co-recipient of the American Political Science Association’s prestigious Carey McWilliams award to honor “a major journalistic contribution to our understanding of politics.”

Margie Omero

Margie Omero is president and founder of Momentum Analysis, a Democratic public opinion research firm based in Washington, D.C. The firm counts among its clients the Democratic National Committee, the Democratic Congressional Campaign Committee, EMILY’s List, members of Congress, non-profit organizations, and labor unions. She is an award-winning pollster, recently named one of “50 Politicos to Watch” by Politico, and a “Mover and Shaker” by Politics Magazine.

Prior to launching Momentum Analysis in 2001, Ms. Omero was a vice president at The Mellman Group, where she worked on the firm’s research for non-profits such as World Wildlife Fund, the Trust for Public Land, the Pew Charitable Trusts, and the League of Women Voters. She also handled the firm’s research for the Democratic Senatorial Campaign Committee as well as for numerous Democratic candidates such as Senators Maria Cantwell, Tim Johnson, and Tom Daschle.

Ms. Omero is a professionally-trained focus group moderator who has personally conducted nearly a thousand focus groups and qualitative discussions. She is also a member of the American Association of Political Consultants, where she has been a frequent judge for the group’s annual awards for campaign advertising. Ms. Omero graduated from the University of Texas at Austin, where she studied psychology and research methodology.

Chapters

: Watch Full Program

01 hr 16 min 46 sec

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01.: Introduction by Victoria Lion-Monroe

01 min 17 sec

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02.: Gregg Ward on United Technologies

02 min 23 sec

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03.: Introduction to Charlie Cook

00 min 59 sec

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04.: Charlie Cook at NBC's Decision Desk

01 min 41 sec

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05.: What Had to Happen for Romney

04 min 38 sec

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06.: Watching the Senate Race Toss-Up

03 min 27 sec

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07.: How the House Seesawed

01 min 05 sec

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08.: Republican Party: A Flawed Buisness Model

04 min 35 sec

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09.: Romney's Missteps on the Government Bailout and Immigration

02 min 33 sec

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10.: Importance of Campaigns and Brands

03 min 18 sec

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11.: An Electable Romney

03 min 38 sec

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12.: Next Steps for Republicans

02 min 03 sec

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13.: Introducing the Pollsters

01 min 57 sec

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14.: Margie Omero: Surprises Watching the Numbers

02 min 10 sec

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15.: Alex Bratty: Racial-Ethnicity Gap

02 min 55 sec

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16.: How Independents Polled

03 min 09 sec

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17.: Tracking Momentum

02 min 59 sec

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18.: Polling with Walmart Moms

03 min 41 sec

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19.: Walmart Moms: Taking Politics Personally

02 min 00 sec

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20.: Working and Middle Class in Campaign

04 min 22 sec

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21.: Relatable Candidates

02 min 43 sec

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22.: Republican Leaders: Grand Bargain and Fiscal Cliff

03 min 16 sec

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23.: Being a Representatives

03 min 01 sec

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24.: Q&A: Impact of Election on Immigration Reform

03 min 11 sec

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25.: Q&A: What the Obama Campaign Did Well

02 min 26 sec

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26.: Q&A: Polls in the Battleground States

04 min 08 sec

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27.: The Take Away from a Close Election

03 min 14 sec

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: Watch Full Program

01 hr 16 min 46 sec

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Charlie Cook: Republicans Must Feel the Stages of Grief

01 min 43 sec

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Charlie Cook, editor and publisher of The Cook Political Report, diagnoses the Republican party's psyche following the re-election of President Obama. Cook further declares that the GOP has a flawed model for winning future elections if their base constituency is simply white males.
Obama's Second Term: What He Must Do to Succeed

02 min 00 sec

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Charlie Cook, editor and publisher of The Cook Political Report, asserts that the challenge of President Obama's second term will be listening and engaging both Republican and Democratic members of Congress.
Watch Full Program

01 hr 16 min 46 sec

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