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Gary Vaynerchuk: How Business Must Adapt to Social Media

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Partner:: UP Experience
Location:: Stafford Center Performing Arts Theatre
Stafford, TX
Event Date:: 10.25.12
Speaker:: Gary Vaynerchuk
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Summary: Gary Vaynerchuk, the "Social Media Sommelier," digital marketing guru, and wine expert is presenting on "How Business Must Adapt to Social Media." A self-trained wine expert, he revolutionized the wine industry and is admired for creating a new generation of branding, focusing on the Internet and leveraging social media tools.

Bio

Gary Vaynerchuk

Gary Vaynerchuk, the “Social Media Sommelier,” digital marketing guru, and wine expert is presenting on “How Business Must Adapt to Social Media.” A self-trained wine expert, he revolutionized the wine industry and is admired for creating a new generation of branding, focusing on the Internet and leveraging social media tools. He has appeared on Late Night with Conan O'Brien, The Ellen DeGeneres Show, NBC's TODAY, CNBC's Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch. Gary has also been featured in The New York Times, The Wall Street Journal, TIME, and USA Today. A best-selling author of Crush It! Why Now is the Time to Cash in on your Passion and The Thank You Economy.

Chapters

: Watch Full Program

22 min 41 sec

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01.: Business Background Starting with Lemonade Stands

03 min 36 sec

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02.: Internet Is the Biggest Cultural Shift of Our Time

06 min 15 sec

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03.: Media Consumption Is Shifting Fast

05 min 07 sec

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04.: Marketers Ruin Everything

05 min 17 sec

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05.: Social Media in 2015

02 min 25 sec

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Next Generation Less Prepared to Succeed in Business

02 min 28 sec

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Gary Vaynerchuk argues that social media can change businesses and bring back "small town rules," where hustle, context, and "true caring" mean more than price.
Watch Full Program

22 min 41 sec

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