What trends in talent recruitment and engagement strategies help increase the number of women in leadership and create a more practical work/life blend? Hear from a leading thought-leader on work and talent, plus from an agency founder who is rethinking everything from the pitch process to how creative teams collaborate.
Will Burns is the Founder & CEO of Ideasicle, a marketing ideas company pioneering the “Expert Sourcing” model. He has worked at some of the most creative advertising agencies in the world, including Wieden & Kennedy, Goodby Silverstein & Partners, Arnold Worldwide and Mullen. It was at these agencies that his love for brilliant ideas was cultivated. Will lectures at the College of Communication, Boston University, speaks at marketing conferences around the country, and is a contributing writer to Forbes.
Shelli Strand, Principal and Founder, STRAND Strategy Partners. Shelli started her career on the agency side, and to this day attributes her best chops to learning from the best at FCB, A&L and McCann. Shelli's experience on both sides of the client/agency fence is what enables her to drive 360-traction, making sure all client’s efforts are successful with everyone they need to motivate: stakeholders, internal teams, sales people and partners. Her 20-plus years of deep experience in business-to-business consulting and her dogged drive, have seen companies, including Adobe, Cisco and Intuit, to quantifiable, sustainable success. A true internal evangelist, Shelli helps focus, protect and promote the integrity of each client’s vision.
Sally Thornton founded Forshay to build a new business model for how top talent can engage with some of the Bay Area’s most progressive companies, through an on-demand model that provides ‘just enough’ structure to support their best work, or through direct-hire opportunities. Sally has extensive experience addressing the unique talent needs of the Bay Area’s most remarkable companies, having worked with iconic leaders such as Genentech and Levi Strauss, rapid-growth start ups including ngmoco:) and Sonos, and radically creative companies like Method Home and IDEO. Prior to creating Forshay, Sally co-founded Flexperience in 2006, growing it into a nationally acclaimed talent firm that was named in 2010 to San Francisco Business Times’ “Top 100 Fastest Growing Private Companies”.
As a thought leader on work and talent, Sally has been featured in the Wall Street Journal, KQED radio, Forbes, NBC11 News, ABC7 News, Entrepreneur.com, ABC’s View From the Bay, and BNET.com. She has presented to audiences ranging from large business conferences to guest lectures at both Stanford’s Graduate School of Business and UC Berkeley's Haas School of Business. Sally is a frequent keynote speaker on the topics of talent recruitment and engagement strategies, how to increase the number of women in leadership, and how to apply research on happiness & meaningfulness into a practical work/life blend. She supports other women entrepreneurs through her leadership roles at Stanford University’s Clayman Institute for Gender Research, UC Hastings WorkLife Law Board, and in her Board of Advisor role at two start ups: RallyOn, Inc. and SkinnyScoop.com.